MAM
Ormax Media predicts 2.6 TVR debut for Sasural Simar Ka
MUMBAI: Colors’ latest fiction show Sasural Simar Ka, which is launching tonight at 7.30 pm band, will open with an average TVR of 2.6 in the debut week, predicts Ormax Media.
The prediction is based on the media research and consulting firm’s awareness tracking tool Showbuzz. Ormax Media said that depending on the content quality, the TVR can be 10-15 per cent on either side.
The show has replaced Rishton Se Badi Pratha, which moves to the 7 pm slot. It will be a 62 per cent jump for Colors as Pratha was averaging 1.6 TVR on the same slot.
The show will however face competition in its slot from Star Plus’ Sasural Genda Phool (3.5 TVR) and Zee TV’s Chhoti Bahu (2.2 TVR).
Showbuzz tracks awareness of new programs across six markets. Data over the last two years has been used to create a predictive model for fiction shows. The model predicts the opening week reach of the launches, which can then be used to arrive at indicative TVR, assuming a certain level of content. Ormax Media said.
The model takes into account the marketing buzz created by the show, the performance of the slot, competitive scenario, overall channel performance, audience flow from one show to the other and the category of the program (fiction/ non-fiction).
The company claims that error margins have been less than 15 per cent in most predictions done using the model so far.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
