Brands
Orissa Tourism top TV advertiser in travel & tourism category during Jan-July 2019: TAM AdEx
MUMBAI: Karnataka State Tourism Development Corporation recorded an indexed growth of 297 times in ad insertions on TV during January-July 2019, as compared to the same period in 2018, a TAM Ad Ex India data revealed. The data comprises of the names of top 10 state advertisers in the travel and tourism category on Indian television.
Two other states which witnessed growth in ad volumes were Jharkhand and Uttarakhand. They saw 118 times and 3.2 times indexed growth respectively. Also, Uttar Pradesh Tourism and Maharashtra Tourism Development Corporation were not advertising in the period during 2018 but made an entry into the top 10 list this year, the data showed.
While these states made an upward stride in the ad volumes on TV, there was a minor 1 per cent indexed drop in the ads from travel and tourism category in January-July 2019.
Rajasthan Tourism Development Corporation witnessed a dip of 85 per cent in ad volumes, Orissa of 62 per cent, and Kerala of 26 per cent.
Despite the dip, Orissa remained the top advertiser in the list followed by Uttar Pradesh and Karnataka.
|
Jan-Jul'19 |
||
|
Rank |
Top 10 Advertisers (State) |
Indexed Growth |
|
1 |
Orissa Tourism Devp Corp. |
38 |
|
2 |
Up Tourism |
– |
|
3 |
Karnataka State Tourism Devp Corp |
297 (Growth Figure in times) |
|
4 |
Kerala Tourism Devp Corp |
84 |
|
5 |
Assam Tourism Devp Corp |
91 |
|
6 |
Jharkhand Tourism Development Corp |
118 |
|
7 |
Uttarakhand Tourism Devp Board |
3.2 (Growth Figure in times) |
|
8 |
Rajasthan Tourism Development Corp |
15 |
|
9 |
Tourism Corporation Of Gujarat |
85 |
|
10 |
Maharashtra Tourism Devp Corp |
– |
Brands
Davidoff appoints Ahaan Panday as first Brand Ambassador for India
Actor to front new chapter as brand launches Cool Elixir fragrance.
MUMBAI: Davidoff has just found its perfect new splash in India and he comes with star power and a cool, confident vibe. The iconic Swiss fragrance house has announced actor Ahaan Panday as its first-ever Brand Ambassador for India, marking a significant milestone in the brand’s journey in one of its most dynamic markets. Ahaan Panday, known for his fresh energy and strong connect with younger audiences, embodies the modern Davidoff man self-assured yet carefree, ambitious yet grounded. His appointment aligns perfectly with the brand’s “gentleman adventurer” philosophy of adventure, refinement, and living life with intensity.
Sharing his excitement, Ahaan said: “Davidoff is one of those brands I’ve always associated with memories growing up. Cool Water was probably the first perfume I ever tried. To now be named Davidoff’s first Brand Ambassador for India feels incredibly special. I’ve always seen Davidoff as a symbol of confidence and staying true to who you are.”
The collaboration coincides with the launch of Davidoff’s latest global fragrance, Cool Elixir: The New Oud Treasure. This bold composition reinterprets freshness with depth and intensity, featuring a noble oud accord layered with lavandin absolute and rose oxide.
For decades, Davidoff has enjoyed cult status in urban India. With Ahaan Panday now leading the charge, the brand is set to strengthen its cultural presence and connect with a new generation of fragrance enthusiasts through a more contemporary and relatable voice.
In the competitive world of luxury fragrances, Davidoff has made a splash by choosing a young, authentic Indian talent to carry its legacy forward. Expect the scent of success — because when Ahaan Panday teams up with Davidoff, the fragrance game in India is about to get even cooler.
