MAM
Orientbell Tiles onboards Saravanan Elango as vice president of sales
Mumbai: Orientbell Tiles has appointed Saravanan Elango as the vice president of sales. With a proven track record in sales leadership in the building & construction industry, Elango joins Orientbell Tiles to spearhead the company’s sales initiatives in the Southern states.
Orient Bell Ltd has been manufacturing tiles for 45+ years. It is a pioneer in simplifying tile selection with digital tools.
Elango brings over 26 years of experience in the consumer space. Throughout his career, he has demonstrated a keen understanding of the industry landscape and a strong customer orientation that unfailingly delivers remarkable results. His ability to build high-performing teams, coupled with his unwavering dedication to customer satisfaction, makes him an invaluable addition to Orientbell Tiles.
As the vice president of sales, Elango will play a critical role in developing and executing sales strategies to drive revenue growth for Orientbell Tiles & build channel loyalty. He will be responsible for leading a dynamic sales team, nurturing strong customer relationships, and identifying new business opportunities to further strengthen Orientbell Tiles’ position as a leader in the industry.
Commenting on the appointment, chief sales officer Pinaki Nandy expressed utmost enthusiasm, stating, “We are thrilled to welcome Saravanan as our Vice President of Sales. His extensive industry knowledge and maturity make him a valuable asset to our leadership team. With his strategic vision and passion for excellence, we are confident that he will drive our sales efforts to new heights. We warmly welcome Saravanan and look forward to achieving unparalleled success together.”
Elango shared his excitement about joining Orientbell Tiles, stating, “It is an honor to be part of a company with such a rich legacy in the tile industry. I have always believed in leveraging digital and I find the steps Orientbell Tiles has taken very inspiring. I am eager to lead a young sales team and contribute to the company’s continued success by delivering exceptional value to our channel partners. Together, we will set new benchmarks in the industry and make tile selection a new experience in the Southern states.”
Orientbell Tiles is confident that Elango’s appointment as vice president of sales will shape the company’s growth trajectory in the Southern states. With Elango’s leadership skills, industry expertise, and customer-centric approach, Orientbell Tiles will continue to exceed customer expectations, innovate in the tiles industry, and achieve more success.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
