Ad Campaigns
Building a dream home? Orientbell Tiles says ‘#TechNoTension’
Mumbai: It is said that the most challenging thing for a person to accomplish in their life is building their dream home. Regardless of how many advent technologies have been introduced, the agitation of building a home remains the same.
With its new campaign, ‘#TechNoTension’, Orientbell Tiles has offered to make everything easier and more convenient for the customer to build their desirable home.
With the latest digital tools and technologies on the website, the campaign shows how customers find tiles of their liking by just uploading a picture from Instagram or Pinterest (Samelook); find the tile for their project by using filters of colour, project location or by other specifications and get combinations in a few seconds.
Customers can also get a personalised 3D render of the chosen tiles in your project layout, along with recommendations from the company’s own in-house designers (Trulook); or even upload a photo of the actual sample flat to virtually try as many floor tiles from the range as you want to (Trialook)! Customers can even order samples or buy tiles directly on the website.
“The main focus of Orientbell Tiles is making tile purchasing easier and more convenient for its customers. From providing help to find the splendidly perfect tiles to visualising the best suited tiles for the customer’s home before buying, Orientbell helps you with every single detail because a customer’s concern is their concern as well,” the company said in a statement.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
