Brands
Ordering your favourite McDelivery from Swiggy gets rewarding with #FryItUpFridays
NEW DELHI: McDonald’s India – North & East is making Friday, the most happening day of the week! The country’s most loved restaurant brand has partnered with Swiggy to make your food ordering rewarding and to make the start of your weekend even more exciting with its #FryItUpFridays offer. As part of this irresistible deal, customers ordering their favourite McDelivery on Swiggy will receive a free medium fries every Friday when they spend INR350 and above (excluding delivery charges and taxes). The offer will be available from 17th July onwards for a limited time period on the Swiggy app.
Whether it’s a working day or a Friday night at home, McDonald’s and Swiggy are making sure it gets more exciting with free fries.
“We are excited to collaborate with Swiggy for this unique offer and hope to make Fridays even more exciting for our customers. Our goal is to provide value with the highest quality experience to our customers and play a part in making memories during these challenging times,” says, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India) head Robert Hunghanfoo.
As part of its commitment to quality and safety in the current times, McDonald’s has introduced nearly 50-plus process changes to ensure a safe dine-in, delivery and take away experience to its customers.
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Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
