Brands
Ordering your favourite McDelivery from Swiggy gets rewarding with #FryItUpFridays
NEW DELHI: McDonald’s India – North & East is making Friday, the most happening day of the week! The country’s most loved restaurant brand has partnered with Swiggy to make your food ordering rewarding and to make the start of your weekend even more exciting with its #FryItUpFridays offer. As part of this irresistible deal, customers ordering their favourite McDelivery on Swiggy will receive a free medium fries every Friday when they spend INR350 and above (excluding delivery charges and taxes). The offer will be available from 17th July onwards for a limited time period on the Swiggy app.
Whether it’s a working day or a Friday night at home, McDonald’s and Swiggy are making sure it gets more exciting with free fries.
“We are excited to collaborate with Swiggy for this unique offer and hope to make Fridays even more exciting for our customers. Our goal is to provide value with the highest quality experience to our customers and play a part in making memories during these challenging times,” says, CPRL (Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s restaurants in North and East India) head Robert Hunghanfoo.
As part of its commitment to quality and safety in the current times, McDonald’s has introduced nearly 50-plus process changes to ensure a safe dine-in, delivery and take away experience to its customers.
Follow Tellychakkar for the consumer facing news & entertainment
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
