Ad Campaigns
Orchids The International School launches Parent’s Day campaign
Mumbai: Orchids The International School, a leading K12 chain, launched a campaign for Parent’s Day on 29 July with two films: ‘Digital Lullaby’ and ‘Spotlight and Shadows.’ The films address mindful parenting in the digital age and the effects of parental conflicts on children.
As part of their Parent’s Day initiative, Orchids The International School highlights the crucial role of parents in shaping their children’s lives through these two films. ‘Digital Lullaby’ shows a child mimicking adult behaviors, highlighting the influence of parents’ actions. ‘Spotlight and Shadows,’ a musical ad, depicts a child’s perspective on how household conflicts affect emotional well-being.
“This Parent’s Day, we want to go beyond celebration and encourage reflection,” said Orchids The International School CMO Abhishek Kumar Yadav. “Our campaign aims to highlight children’s perspectives in various settings, acknowledging that every household faces challenges. However, it’s essential for adults to recognize when their actions may be impacting their children negatively. Our Parent’s Day campaign is an invitation to parents to join us in fostering a more mindful and nurturing environment for our children to thrive.”
The films underscore Orchids’ commitment to not just educating children, but also supporting and guiding parents in their crucial role. By timing the release with Parent’s Day, the school aims to maximize the impact and relevance of its message.
Both films were widely shared across digital platforms in the week leading up to Parent’s Day, inviting parents, educators, and the wider community to engage in conversations about nurturing positive family dynamics.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
