Orchard wins Exo and Maxo creative accounts

MUMBAI: Leo Burnett’s sister Orchard Advertising has won the creative mandate for Jyothy Laboratories’ home care brands Exo utensil cleaner and Maxo mosquito repellent.

The win is the result of a multi agency pitch which also saw participation from the incumbent on the accounts, Mudra Communication (a part of the DDB Mudra Group in India).

The agency‘s Mumbai branch will handle both accounts.

Orchard Advertising Mumbai vice-president and branch head, Partha Sarkar said, “We have won the accounts and are glad to have done so.”

DDB Mudra Max handles the media planning and buying duties for Jyothy‘s entire portfolio.