Ad Campaigns
Option Designs creates sarcastic campaign for UC Browser
MUMBAI: Option Designs has crafted a campaign, which includes a series of sarcastic and rib tickling funny resolutions of various celebrities and super heroes, for China-based mobile browser UC Browser.
The humorous Facebook posts are designed to attract the youth towards the brand and to acquire unique and more eyeballs through innovative and viral content.
With the New Year starting and people making a number of resolutions, Option Designs came up with a simple yet crispy idea to promote the brand through funny resolutions on how people break resolutions.
Option Designs MD Japneet Singh said, “We felt that we should encash on the most common fad during the New Year week – ‘Resolutions’. The objective behind the campaign was to highlight how people make resolutions and break them in a couple of days. The tremendous response to our rib tickling posts from the fans has only encouraged us to take this forward and convert this into a full-fledged humorous video. We are sure this campaign will help the brand reach out to a wider audience and highlight its benefits to the target customer. We are very confident that with the combination of great marketing and the unbeatable content, UC browser will be an absolute winner in the market.”
UC Browser spokesperson added, “We constantly innovate with our strategy to connect with our target audience, our latest campaign does exactly the same, it evokes the humorous side of resolutions. Youngsters generally make resolutions, but failed to carry them further, the campaign was designed to target the same audience. With the series of humorous posts and video, we are getting good response from the fans; also the organic reach of the page becomes quite high.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
