Brands
Optimum Nutrition unveils project Protein Thali on World Protein Day
MUMBAI: To mark World Protein Day, Optimum Nutrition has unveiled project Protein Thali, an initiative designed to educate active Indian adults on the importance of protein in their diet. The campaign aims to bridge the country’s significant protein deficiency by encouraging individuals to rethink meal compositions and make protein a priority.
With 73 per cent of India’s population deficient in protein and over 90 per cent unaware of their daily protein needs, project Protein Thali seeks to drive awareness and behavioural change. The campaign promotes the swap the serve concept, advocating for replacing a portion of carbohydrates with protein. When combined with Optimum Nutrition’s Gold Standard 100 per cent Whey, a single meal can provide 40 grams of protein-an essential component for muscle gain and recovery after physical activity.
Renowned athlete PV Sindhu stated, “Throughout my journey as an athlete, expert guidance on nutrition has been vital to my performance. Protein plays a key role in recovery, and I am excited to collaborate with Optimum Nutrition to share these insights through project Protein Thali.”
Glanbia Performance Nutrition general manager, Sumit Mathur stated, “Protein is crucial, yet many Indians, including sports enthusiasts, do not prioritise it. By transforming the traditional Indian thali into a Protein Thali, we aim to inspire a shift towards a protein-inclusive diet.”
In a practical demonstration of its commitment, Optimum Nutrition introduced project Protein Thali at the Inspire Institute of Sport (IIS), where athletes were served specially curated protein-rich meals, including Gold Standard 100 per cent Whey. This initiative aimed to highlight how effortlessly protein can be incorporated into daily diets.
Optimum Nutrition invites consumers to participate in the movement by sharing their own Protein Thali creations on social media using Swaptheserve. With Gold Standard 100 per cent Whey trusted by millions worldwide, the brand continues to lead the way in fulfilling the protein needs of active individuals.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
