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Oppo zooms in on culture with second edition of Lumo Photography Awards
MUMBAI: Oppo India is turning up the shutter speed with the launch of the second edition of its Lumo Photography Awards, themed ‘Super Every Moment’ – a celebration of the extraordinary hidden in the everyday.
Formerly known as the Imagine IF Awards, the rebranded Lumo marks Oppo’s sharpened focus on mobile imaging and storytelling that snaps beyond selfies. The 2025 edition adds cultural spice to the mix, thanks to a new partnership with Discovery Channel and the launch of a fresh category: Super Culture Moment.
Oppo India head of product & digital marketing Sushant Vashistha said, “LUMO is our ode to creativity – a platform where every image tells a story, and every story becomes a moment of magic. The first edition, Imagine IF, received thousands of stunning submissions from across India. It laid the foundation for this year’s competition, powered by LUMO. This season, we aim to celebrate not just the outcome but the creative journey behind every powerful visual, powered by OPPO’s imaging technology.”
Entrants are encouraged to capture India’s kaleidoscopic cultural tapestry using Oppo’s imaging tech. And the stakes are high – judging the entries are Joseph Radhik, India’s celebrity wedding lensman, and Vikram Channa, vp at Warner Bros Discovery and content lead for Southeast Asia.
Commenting on the initiative, Joseph Radhik said, “As a photographer, I constantly strive to push creative boundaries and inspire others to do the same. The OPPO India Photography Awards 2025 represent a bold step in celebrating imagination and innovation in mobile photography. I urge young creators to capture the extraordinary, imagine the impossible, and leave behind a legacy of inspiration.”
The contest is open to Indian citizens aged 18 and above, with entries accepted across nine categories: Super Snap, Youth, Live, Me, Vibe, Story, Connection, Culture, and Environs. Each photo must be accompanied by a 60–150-word description that unpacks the story behind the shot.
In Round 1, the jury will shortlist 50 finalists. Round 2 turns up the heat, with finalists tackling a creative challenge using the Oppo Find X8 Pro. Winners will be picked based on originality, impact, and narrative flair.
Warner Bros Discovery VP and editorial chief for content production for South East Asia, Vikram Channa commented, “At Discovery Channel, storytelling is central to our work. Our collaboration with OPPO India supports our mission to highlight diverse cultures. The ‘Super Culture Moment’ category encourages creators to capture and celebrate India’s cultural heritage using OPPO’s advanced technology.”
Oppo’s global photography contest has already seen over 7 lakh entries from 51 countries since its 2023 debut. In India alone, the 2024 edition drew more than 34,000 entries. The 2025 chapter is poised to go bolder, brighter — and definitely more desi.
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Hyundai India posts record April sales with 17-per cent growth
Domestic sales hit 51,902 units, exports stand at 13,708 units
MUMBAI: Hyundai is clearly shifting gears and April has put the pedal firmly to the metal. Hyundai Motor India Limited (HMIL) has reported its highest-ever domestic sales for the month of April, clocking 51,902 units in April 2026, marking a 17 per cent year-on-year growth. The milestone sets a strong tone for the new financial year, signalling sustained demand momentum across its portfolio. Alongside domestic performance, the company recorded export volumes of 13,708 units for the month, underlining its continued strength in overseas markets.
The growth has been driven by a mix of refreshed models and special editions across segments. Recent launches and updates including the Exter, Verna, Ioniq 5, Creta Summer Edition, Grand i10 NIOS Vibe Edition and Venue Knight Edition have helped keep the line-up competitive in an increasingly crowded market.
A standout performer was the Venue, which recorded its highest-ever monthly domestic sales of 12,420 units. The model’s 5-Star Bharat NCAP safety rating, including for the VENUE N Line, appears to have bolstered consumer confidence, reflecting a broader industry shift where safety credentials are becoming a key purchase driver.
Tarun Garg, Managing Director and CEO, HMIL, said the company has carried forward recent momentum into the new financial year, with product interventions and safety-focused positioning playing a central role in driving growth.
The numbers suggest Hyundai’s strategy is ticking multiple boxes fresh product cycles, safety-led messaging and steady export performance. If April is any indication, the company isn’t just starting the year strong, it’s aiming to keep the engine running at full throttle.
