MAM
OPPO makes Gurugram Rapid Metro glow in the dark with “#BrightSideOfNight” campaign
New Delhi: OPPO India, a global smartphone brand, today launched a unique “#BrightSideOfNight” campaign for the ongoing festive season. As part of the campaign, OPPO has placed an innovative reflective external wrapping on the Gurugram Rapid Metro with “See The Bright Side of Night” text branding that glows in the dark. Additionally, some routes of the Delhi Metro and Mumbai Metro will also be a part of the campaign with a standard external wrap.
The campaign highlights Reno2’s revolutionary feature of Ultra Dark Mode on its 48MP quad-camera that allows users to capture night shots with stunning clarity. OPPO has always focused on leveraging its resources and energies to create unforgettable consumer experiences, especially for the youth. This campaign with the Metro helps connect with young commuters which are a core target audience for OPPO India.
As a part of the campaign, OPPO also launched three brand films that help showcase the “The Bright Side of Night” capabilities of the Ultra Dark Mode of the Reno2 series. The films highlight the bond shared by people with their special ones during the festival time and how the Reno2 series smartphones are ideal to capture the special moments with your family.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
