Ad Campaigns
OPPO launches #BornToFlaunt campaign with Shraddha Kapoor and Shreyas Iyer
Mumbai: OPPO India launched a digital campaign – #BornToFlaunt – to support the launch of the F25 Pro 5G with actress Shraddha Kapoor, cricketer Shreyas Iyer, and dance troupe Quick Style. The social media film achieved over 150 million views across digital platforms to outperform previous generation F Series campaigns in view rates and ad recall metrics. According to the YouTube Brand Lift Study**, the video demonstrated exceptional reach and engagement with an 11.49 per cent increase in Ad Recall from February 22 to March 15, 2024.
OPPO India also announced that its F25 Pro—launched on February 29, 2024—recorded a 46.2 per cent increase* in sales compared to its predecessor, the F23 Pro, during its debut month to make it a front-runner in the sub-Rs 25K smartphone market. The OPPO F Series, known for its camera technology and innovative design based on proprietary technologies, has consistently earned consumer appreciation – and now, the success of the F25 Pro has propelled the series past the 10 million user milestone.
Since its inception, the OPPO F Series has consistently set industry standards: The OPPO F1 Plus in 2016 boasted the world’s first 16MP selfie camera, the F3 Plus in 2017 introduced dual front snappers, the F7 in 2018 featured a 25MP AI-powered selfie shooter, the F11 Pro in 2019 showcased a unique triple-colour design, while in 2021, the F19 introduced OPPO’s proprietary glow design in a striking gold colour. The F21 Pro and F21s Pro, launched in 2022, showcased a fibreglass leather design and a micro-lens camera. The OPPO F25 Pro continues this tradition of innovation with its segment-first AI Smart Image Matting, 4K video recording on both front and rear cameras, ultra-slim 7.54mm profile, OPPO’s proprietary glow design, advanced 64MP triple-camera system, and IP65 rating. The device is available at mainline retail outlets, Amazon, Flipkart, and the OPPO e-store at Rs 23,999.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
