Ad Campaigns
OPPO India launches the #LiveUnstoppable campaign
Mumbai: OPPO India launched its new campaign, #LiveUnstoppable, to introduce the K12x 5G phone, the toughest 5G smartphone in its segment. The highlight is the music video ‘Mr K’ by Indian popstar, King.
The song encourages youth to push boundaries and live unstoppable lives. Whether it’s adventuring outdoors, capturing best moments, or simply navigating everyday hustles, the durable and fast K12x 5G is designed to match their pace.
King, the popstar behind hits like ‘Maan meri jaan’ and ‘OOPS’ said, “The song and the OPPO K12x 5G go hand in hand. Just like the phone, the track is all about pushing boundaries and embracing diversity. ‘Mr K’ offers a perspective that perfectly captures the phone’s tough, fast, and versatile nature. I’m excited for everyone to see how this video brings that vision to life and inspires them to live unstoppable every day like I do.”
Mr K — written, sung, composed, directed, and edited by King — spotlights the strength of the K12x 5G device with its lyrics. “Tough itna bana ke koi tod na saka” (made so tough that no one could break it) and “I am unstoppable you can trust me on it” emphasise the phone’s durability and reliability. KING’s message of being “unstoppable” mirrors the K12x 5G’s performance, showing it can handle any task with speed and strength, making it perfect for those who live unstoppable lives.
OPPO India’s head of e-commerce Anshuman Bhatt said, “The youth always challenge the conventional. They are explorers, and they strive to excel at everything they do. The K12x 5G, sturdiest phone in its segment exemplifies this character. Our campaign with KING admires their resilient attitude through upbeat lyrics and beats. In less than 24 hours, the music video has garnered almost half a million organic views across platforms.”
OPPO K12x 5G, starting at Rs 12,999, will be available on the OPPO e-store and Flipkart. The smartphone—available in two attractive colours: ‘Breeze Blue’ and ‘Midnight Violet’ — boasts segment-leading durability with ‘MIL-STD-810H’ military-grade certification, an IP54 rating for dust and water resistance, and segment-first splash touch technology, which allows users to operate the touchscreen even with wet fingers.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
