MAM
OPPO gives wings to the dreams of budding EDM artist through OPPOxSunburn2019 Campus DJ Hunt
MUMBAI: OPPO, a leading global smartphone brand, and the Title Sponsor for Sunburn Goa 2019, today announced the winner of OPPOxSunburn Campus DJ Hunt. Winning the opportunity of a lifetime to perform at OPPO Sunburn Goa 2019, DJ Yashwardhn stood out for his exemplary performance at the competition.
The Campus DJ Hunt was launched by OPPO in line with its commitment towards nurturing young talent and with a motive to encourage and propel the careers of budding EDM artists. It provided the participants with a platform to showcase their talent and perform alongside the World's best DJs on a global stage. The DJ Hunt competition was held across various colleges across India and witnessed participation by more than 1600 budding EDM artists who were mentored by eminent DJs
Yashwardhn Gandhi, 26 years old, hails from Mumbai. Being a DJ and an electronic music producer by profession, he feels that his journey towards EDM has been a journey towards self-realization. In order to pursue his dream, he operates his own electronic music school named ‘Yashwardhn’s School of Electronic Music’. He participated in the OPPOxSunburn Campus DJ Hunt from Mudra Institute of Communications, Ahmedabad.
As the numero uno choice of the jury, he will be the opening DJ at OPPO Sunburn Goa 2019 where he gets to share the stage with renowned international artists like Martin Garrix, The Chainsmokers, DJ Snake and DJ Flume.
Starting 27th to 29th December 2019, OPPO Sunburn Goa 2019 will be a three-day musical extravaganza with breath-taking performances by some of the most renowned Indian and International artists.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
