MAM
OPPO announces launch of ‘sleep sign-in’ campaign
New Delhi: With people struggling with one of the worst health crises in recent times, the need for continuous blood oxygen saturation (SpO2) monitoring has become the need of the hour. Keeping this in view, the global smart-device brand OPPO announced the launch of its new Sleep Sign-in campaign for its consumers.
People can wear the OPPO Band Style while sleeping and connect it to the HeyTap Health app on their Android phones, for 30 days simultaneously. The company also announced that the first 500 lucky participants will stand a chance to win another OPPO Band Style, absolutely for free. Through its campaign, the brand is also encouraging people to have a good night’s sleep without having to worry about their blood oxygen saturation levels.
OPPO had also brand donated 5,000 units of OPPO Band Style to front-line warriors of Delhi Police and Greater Noida Authority, reinforcing that safeguarding citizen’s health and wellbeing has always been one of OPPO’S topmost priorities.
Starting 17 May till 31 July, all participants can sign in to ‘activity in the app’s Health tab. Post joining, they are required to wear the OPPO Band Style every night when they sleep. The data collected after 8:00 PM each day will be taken as sleep data. “When you wake up the next day, make sure your OPPO Band is connected to your phone via Bluetooth so that you can punch in on the activity page. You need to punch in 30 days in a row. Once you punch in, the day count starts. If you forget to punch in, the day count will reset automatically,” said the company during the launch.
OPPO will send a voucher to the Amazon account of winners within ten workdays after they submit their address and contact information on the prize page of the HeyTap Health app. Once they get the voucher, they can go to their Amazon account that has their valid delivery address in India, add to cart, choose the Payment method, add the gift card or promotion code and continue to finish the transaction.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
