MAM
OOH ads in Delhi-NCR show News18 India’s dominance on counting day
Mumbai: News18 India has launched an outdoor campaign to showcase its dominance over its key competitor on the counting day of the 2024 Lok Sabha elections.
The outdoor ads installed in prime locations across Delhi-NCR, communicated the leadership of News18 India, targeting its nearest competitor.
As per the data released by the Broadcast Audience Research Council (BARC), News18 India recorded a whopping 7.69 crore (unrolled) reach on Counting Day. The number one Hindi news channel was at 3.74 crore reach (rolled), leaving behind all its competitors. (Source: BARC | Metric: Reach TG: 2+ | Period: 04th June’24,24 Hrs | Market: HSM |*As per BARC CER)
On the counting day of the 2024 Lok Sabha elections, the News18 network achieved an unprecedented reach of 16.20 crore, surpassing the television reach of the 2024 IPL Finale, which was 10.90 crore. (Counting Day Unrolled Data | Source: BARC | Channel: Network18 (20 channels) | Metric: Reach TG: 2+|Period: 04 June 24, 24 Hrs I Market: All India) (IPL Finale | Source: BARC | Channel: Star Sports (13 channels) Metric: Reach TG: 2+| Period: 26th May’24, 24 Hrs | Market: All India)
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
