Ad Campaigns
Only Much Louder collaborates with Flipkart
Mumbai: Only Much Louder (OML), a market-leading, full-service creative and entertainment business network, has elevated urban commuting through an innovative campaign that offers auto rickshaw rides in Bengaluru for just ₹1. The initiative, which commenced on September 20, launched in collaboration with Flipkart UPI, is part of the highly anticipated Big Billion Days which kicked off yesterday, September 26th, 2024.
At the core of this campaign is the endeavor to simplify digital payments while alleviating the daily challenges faced by commuters during peak hours. The initiative aligns with Flipkart’s broader strategy towards customer-centricity by integrating its offerings into daily life aimed at positively influencing digital experiences for its user base.
Recognizing the challenges posed by Bengaluru’s congested traffic and the common preference among auto rickshaw drivers for cash payments, OML developed a comprehensive strategy to support Flipkart UPI in bridging this gap. The campaign was strategically launched across the city during peak office hours, where local auto-rickshaws were equipped with Flipkart’s UPI payment system. To incentivize its utilization, riders were offered up to ₹11 cashback on all UPI transactions, effectively promoting the adoption of digital payments for everyday transactions.
Pankaj Malani, SVP, Revenue at Only Much Louder said, “Navigating Bengaluru’s traffic during peak hours while finding auto rickshaws that accept digital payments can often feel like winning the lottery. Recognizing this need, we collaborated with Flipkart to ideate and craft this campaign by leveraging the platform’s UPI payment feature to showcase how Flipkart UPI enhances everyday experiences for commuters.”
The campaign kicked off with an engaging outdoor advertising blitz, featuring banners and witty copy strategically placed across key locations in Bengaluru. OML’s execution and tactics led to the campaign quickly gaining traction, trending at #2 on X (formerly known as Twitter) and attracting the attention of several influencers who helped amplify the excitement across social media.
This activity translated into a high volume of commuters taking advantage of the ₹1 auto rickshaw rides. Within a span of one hour, several rides were booked, reflecting how the initiative addressed two common issues: the difficulty of finding auto-rickshaws during peak office hours and the hassle of carrying cash. This campaign effectively solved daily commuting challenges while highlighting the ease and practicality of digital payments with Flipkart UPI.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
