MAM
OnePlus unveils The Red Perspective celebrating community creativity with shot on OnePlus
Mumbai: OnePlus, the global technology brand unveiled its first-ever limited-edition Shot on OnePlus Book, titled The Red Perspective, as an ode to its community’s creative endeavours with “Shot On OnePlus” photography efforts. “The Red Perspective” initiative serves as a testament to the OnePlus community and RCC members’ passion for photography and creative ambitions empowered by their OnePlus devices. This initiative is a community co-creation effort that highlights the exceptional camera capabilities of OnePlus devices.
The limited-edition Red Perspective book features a series of curated visuals from the Red Cable Club and community members, showcasing life through their lens. The book covers various themes ranging from macro photography and black and white photography of various genres such as wildlife, nature, travel and lifestyle. ‘The Red Perspective’ has been divided into sections to highlight community and creator contributions through “Life Through Your Lens”, “Red Cable Curation” and “OnePlus X Creators”. The book showcases over 90 stunning photos which comprise curated shots from Red Cable Club and community members, as well as captivating images by OnePlus creators and stunning features by renowned wildlife photographers Varun Aditya and Arzoo Khurana.
At the heart of “The Red Perspective” is the brand’s Shot on OnePlus (SOOP) campaign, which highlights the exceptional camera capabilities of OnePlus devices consisting of an industry-leading camera partnership with Hasselblad. The photographs have been shot with OnePlus flagship devices starting from OnePlus 5 launched in 2017. The book underlines breathtaking pictures clicked by community members and creators showcasing the power and quality of OnePlus cameras over the years.
Addressing the Red Perspective launch, Ishita Grover, Director of Marketing, OnePlus India, shared, “We are thrilled to introduce our first-ever limited-edition Shot on OnePlus Book, ‘The Red Perspective’. The idea behind this unique Shot On OnePlus initiative is to encourage the creative ambitions of our talented OnePlus community and bring their perspectives and creative efforts to life through the power of OnePlus’ unparalleled camera capabilities.
Our user-driven approach, fueled by constant feedback, ensures that our products resonate with our community’s desires and aspirations. This book is a tribute to their creative aspirations and our shared journey of pushing boundaries together.”, she added.
Varun Aditya, the renowned wildlife photographer, expressed his excitement and said, “I am delighted to be a part of the imminent launch of ‘The Red Perspective’ and witness the community’s excitement towards these curated visuals. The OnePlus device impeccably aligns with my professional vision as a photographer. Each image encapsulates a narrative, effortlessly guiding viewers into the essence of the moment and evoking emotive responses.”
Each photograph in ‘The Red Perspective’ is thoughtfully curated which instills deep emotion and transports viewers to captivating moments. The selection criteria prioritized the meaning alongside visual appeal. ‘The Red Perspective’ celebrates innovation and creativity, showcasing our community’s unique perspectives through photography that speaks directly to the heart.
In addition, the RCC community member, Ganeshkumar, shared “I have been a RCC member for 10 years and have seen the commitment of OnePlus to its community. The Red Perspective is another great example of how the brand engages with its community, giving us a platform to showcase our passion and skills driven by OnePlus’s technology.”
The Red Perspective will be available for viewing at select OnePlus Retail stores soon. To commemorate the launch, an exclusive event was held in Bangalore on 27 April, where community members had a firsthand experience of the book.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
