MAM
OnePlus partners with Croma for its OnePlus TV Category
Mumbai: Global technology brand OnePlus has announced a retail partnership with Croma for its range of OnePlus smart TVs which are now available for purchase across select Croma stores and on croma.com.
The extended partnership with Croma will enable OnePlus to further expand its offline reach and make its smart TVs more accessible to customers.
The OnePlus Smart TVs are currently available for purchase at select Croma stores across Bangalore, Mumbai, Pune, Hyderabad, and New Delhi NCR, and will soon be accessible across all Croma stores in India in the coming months, it announced on Friday. As part of this extended partnership, all the OnePlus TVs will be available at Croma stores and croma.com including the latest OnePlus TV U1S.
“The OnePlus TV U1S features a best-in-class 4K cinematic display, immersive audio experience, offers a seamlessly connected ecosystem, and is available in 50inch, 55inch, and 65inch variants,” said a senior spokesperson from OnePlus. “We have been consistently working towards expanding our offline presence, and our strategic partnership with Croma will further enhance our retail footprint in India and enable accessibility for our community.”
As part of its ongoing retail partnership, consumers can also purchase smartphones, audio, and wearable products by OnePlus at Croma. “This OnePlus TV is going to make for a great new addition to the existing range of OnePlus portfolio which includes Smartphones & it’s accessories, Truly Wireless Earbuds and Smartwatches,” said Chroma spokesperson
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
