MAM
Oneindia.in appoints AdIQuity for mobile monetisation
MUMBAI: Online portal Oneindia.in has signed up mobile ad optimisation service provider AdIQuity Plus to monetise and manage its global mobile inventory.
Oneindia.in has mobile properties across categories like cricket, lifestyle, travel, health and auto . Adiquity will enable the portal to create targeted campaigns for its direct advertisers while providing advertiser insights through intuitive reports. At the same time, its cross-sell campaign feature provides the opportunity to drive user engagement. With the help of AdIquity, these ads will attain reach in more than 80 countries.
Adiquity Plus helps premium publishers better manage and monetise their mobile properties including mobile apps and sites through a combination of mobile ad server, ad optimisation, RTB exchange and ad network mediation that helps premium mobile publishers implement sophisticated mobile monetisation strategies. Adiquity Ad Quality Control tools allow premium publishers to filter ads that do not comply with their content guidelines.
Oneindia.in CEO Sriram Hebbar said, “We were looking at a one stop solution that would allow us to better serve our Premium direct advertisers in India as well monetise a very diverse global user base with ease. Adiquity Plus is helping us do that very effectively.”
Adiquity Mobile Ads CEO Anurag Dod said, “We are extremely excited to partner with Oneindia.in, and help them better manage and monetise their premium mobile properties.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
