MAM
OneFitPlus signs Kiara Advani & Sidharth Malhotra as brand ambassadors
Mumbai: Homegrown fit-tech company OneFitPlus, which deals in connected fitness equipment like treadmills, indoor bikes and bicycles, has signed actors Kiara Advani and Sidharth Malhotra as brand ambassadors in its first celebrity engagement.
The Bollywood actor duo will be seen promoting OneFitPlus personal fitness programs and the entire lineup of exercise machines across digital platforms.
The new partnership adds to the brand’s vision of removing the effort from exercise and helping people in achieving their fitness goals in a fun, easy and accessible manner, said the company in a statement.
OneFitPlus founder & CEO Mohit Mathur shared, “At OneFitPlus, we’re committed to our message of ‘Make Fitness Fun’. Exercise should be enjoyed so it becomes sustainable. Sidharth and Kiara have displayed remarkable persistence, discipline, and grit in their fitness journeys much like their professional trajectories. They put in the time that is needed to be at their peak, physically and mentally. We share the same values and see a long and fulfilling partnership taking shape with both Kiara and Sid – helping and training India to get fit.”
Kiara Advani said, “For me, Fitness is not just about looking good on the outside, it’s about how I feel from within. The pandemic has kept us all at home for over a year and to have a fitness friend at home in OneFitPlus had me excited. Given our hectic schedules, to have the choice of working out whenever you want and convert it into a game to make it more engaging was all it took for me to associate with One Fit Plus.”
Sidharth Malhotra said, “It’s very exciting to be associated with a fit-tech pioneer such as OneFitPlus. Fitness for me is imperative and I religiously follow a routine. Sweating out for me is a must every day and I think OneFitPlus has found a great way to make fitness fun for everyone.”
In a sector where technology and services have been low, OneFitPlus has recently provisioned pan India active post-sales service, with connected gaming and connected personal trainers and over 1.5 lakh customers, where users across the country can compete with each other in real-time using their RPM fitness or fitkit treadmill or spin bikes, the company stated.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
