MAM
O&M’s polio television ads triumph at EFFIES
MUMBAI: A Unicef -supported television and radio campaign to fight polio won a silver medal at this year’s EFFIE Awards given by the advertising industry. The ceremony took place a few days ago.
The media campaign, developed by Ogilvy & Mather and featuring Amitabh Bachchan, came first in the services category at the annual awards.
According to a official release, Unicef’s India reprsentative Maria Calvis said, “This award is a credit to the hard work of the Government of India and its polio immunisation programme. The television and radio campaign has made an important contribution in raising awareness and motivating families to get their children protected from polio.”
The release informs that the media blitz was launched in January 2003 for National Immunisation Day. A research study in UP commissioned by Unicef found that more than 94 per cent of respondents reported that they came to a polio booth after seeing the spots on television.
The campaign coincided with the immunisation of an additional six million children at polio booths across the state between November 2002 and February 2003.
Calivis added, “This final push to beat polio is on track, thanks to the efforts of the government and its partners. We will continue to rely on the media to get the message home that no child is safe from polio until the disease is totally eradicated.”
About 112 polio cases have been reported so far in India this year, compared with 1600 cases in 2002. The next polio round is set for 14 September in 10 states covering northern India, Gujarat and West Bengal.
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
