AD Agencies
Omnicom signs $50 million upfront deal with NCM for 2015
MUMBAI: Omnicom Media Group has entered into an upfront agreement with National CineMedia (NCM), America’s #1 weekend network, to bring Omnicom client brands to movie patrons across NCM’s network in 2015.
The deal, which will cover approximately $50 million in advertising over the next year, is the latest example of Omnicom Media Group’s video-neutral approach to media buying, placing cinema in its premium video tier. This landmark upfront buy is fully integrated to reach moviegoers on-screen, on-site, online and on mobile devices, and includes NCM’s FirstLook pre-show, Shazam cinema interactivity, movie theater lobby activations, and online and mobile video campaigns specifically targeting NCM movie audiences.
“This represents the continued evolution of our premium video strategy, and is another step toward ensuring that our clients have preferred access to a wide range of advertising alternatives. Our clients expect us to identify the best video marketing options, and cinema fits perfectly into that category. This deal allowed us to secure some of the best NCM inventory, competitive pricing and the ability to integrate the big screen into our clients’ long term marketing plans,” said Omnicom Media Group CEO – North America Investment – John Swift.
This 2015 upfront deal is an expansion of Omnicom Media Group’s successful use of cinema over the years for a wide variety of clients.
“This expanded relationship with Omnicom Media Group is a sign of a pivotal shift in the marketplace as we head into our fourth upfront season. Cinema is now being recognized as premium video with high quality content, increasing reach, strong market coverage and great consumer engagement,” said NCM president of sales and marketing Cliff Marks.
NCM’s first-ever agency upfront deal with Omnicom Media Group is the cap to a very successful 2014-15 upfront season, which saw upfront commitments increase of nearly 100 per cent over the prior year.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
