MAM
Omnicom Media Group India appointed Anand Chakravarthy as its chief growth officer
Mumbai: Omnicom Media Group (OMG) India on Tuesday announced the on-boarding of Anand Chakravarthy as its new chief growth officer. Anand is set to use his strategic foresight and over two decades of rich industry experience to create new opportunities for growth and play an instrumental role in shaping OMG India’s future trajectory.
He will report to Kartik Sharma, Group CEO of OMG India.
With over 24 years of experience in marketing, advertising, media, and entrepreneurship and having worked with many reputable businesses, all of which witnessed exponential growth under his guidance, Anand has a deep well of knowledge to draw from. Prior to this, he has led many profitable businesses, including during his leadership stints at Essence Global, Wavemaker, and Reliance Broadcast Network.
Anand’s strength lies in his ability to formulate crucial strategies that help businesses scale up and become sustainable in an extremely competitive market. Across his repertoire of experience, he has worked with global and Indian brands, including several leading D2C brands in India.
Speaking of his appointment, Omnicom Media Group India CEO Kartik Sharma said, “I am delighted to welcome Anand on board. His extensive knowledge, values-based leadership style, and commitment to delivering results will undoubtedly be a great asset to our business going forward. His work speaks for itself and shows that he has the propensity to lead and help companies capitalise on new growth opportunities in an emerging market.”
Anand Chakravarthy said, “I am thrilled to be a part of OMG India and get the opportunity to work with Kartik and his leadership team, for whom I have immense respect. OMG is recognised globally for its thought leadership and building future forward capabilities—a critical need in the industry today. Working in this ecosystem with this team and leveraging these capabilities to help brands evolve without any limitations is a fantastic opportunity. I look forward to fully committing to OMG’s vision and pushing the boundaries of innovation and growth.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
