MAM
Omnicom acquires branding firm Siegelgale
NEW YORK: Listed advertising major and strategic holding company Omnicom, which owns BBDO, TBWA and DDB networks, has acquired independent branding and identity firm Siegelgale.
Siegelgale, a 33-year old company, had created a reputation for itself in the 1980s by elevating simple identity changes to wider branding concepts. The company, previously owned by Saatchi & Saatchi, was backed by venture capital firm Vestar Capital Partners in New York. Saatchi & Saatchi had sold it to third-party investors for a reported $33 million in 1998.
Siegelgale has worked on rebranding campaigns for clients such as The Wall Street Journal, Citibank, the US Air Force and the Girl Scouts of USA. Recently, Siegelgale expanded in the interactive area and currently offers services including advertising, brand strategy, identity and brand architecture.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
