MAM
Omnicom acquires branding firm Siegelgale
NEW YORK: Listed advertising major and strategic holding company Omnicom, which owns BBDO, TBWA and DDB networks, has acquired independent branding and identity firm Siegelgale.
Siegelgale, a 33-year old company, had created a reputation for itself in the 1980s by elevating simple identity changes to wider branding concepts. The company, previously owned by Saatchi & Saatchi, was backed by venture capital firm Vestar Capital Partners in New York. Saatchi & Saatchi had sold it to third-party investors for a reported $33 million in 1998.
Siegelgale has worked on rebranding campaigns for clients such as The Wall Street Journal, Citibank, the US Air Force and the Girl Scouts of USA. Recently, Siegelgale expanded in the interactive area and currently offers services including advertising, brand strategy, identity and brand architecture.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
