MAM
Omnicom shakes up PR: Golin-Ketchum merger, Porter Novelli joins FleishmanHillard
Matt Neale to lead combined agency as Porter Novelli shifts into FleishmanHillard
MUMBAI: Omnicom is shaking up its public relations roster with a bold restructuring move, according to media reports. The holding company is merging Golin and Ketchum into a single brand agency, while Porter Novelli will now operate under the FleishmanHillard umbrella.
The combined Golin-Ketchum agency will be led by Golin CEO Matt Neale as chief executive officer, with Ketchum’s Tamara Norman stepping in as global president. Norman, who became Ketchum’s US CEO in 2024, has been steering the ship since former CEO Mike Doyle’s departure in July. Despite the merger, both brands will retain their individual identities during the transition.
Meanwhile, Porter Novelli will no longer operate independently. The agency will continue as a dedicated brand within FleishmanHillard, bringing together expertise in corporate affairs, reputation management, and social impact work. FleishmanHillard CEO J.J. Carter will stay at the helm, while Porter Novelli CEO Jillian Janaczek takes on the role of Americas CEO within the new structure, according to reports.
The shake-up sits within Omnicom Public Relations, one of the group’s “connected capabilities,” overseen by CEO Chris Foster. The move is part of a wider plan to streamline operations, improve consistency across markets, and ensure clients experience uninterrupted service.
Not every agency under Omnicom’s PR umbrella is affected. Weber Shandwick, MMC, and the company’s public affairs firms including DDC Public Affairs, GMMB, FP1 Strategies, Mercury Public Affairs, Plus Communications, Portland Communications, and Vox Global will continue to operate as usual under their existing leadership.
The restructuring is set to roll out in phases throughout 2026, with Omnicom emphasising continuity for both clients and teams.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
