MAM
Omega launches new constellation range
MUMBAI: The ambience was perfect, the music apt, fashion and prestige personified, and the style quotient at an all time high. All this was present at the opening of the first two exclusive ‘Omega boutiques’ in Mumbai.
On the occasion Omega International president Stephen Urquhart and Swatch Group India country manager G. Kannan, also announced the launch of Omega’s latest collection – Omega Constellation Quadrella. The first watch of the collection was presented to Omega Brand Ambassadress Sonali Bendre Behl who also hosted the evening.
While inaugurating the boutiques Urquhart, said: “With the increasing popularity of Omega watches in India, it was only imperative that we honour demand from our distinguished customers and give them exclusive access to their favourite watches. Mumbai, being the financial capital of the nation – was our obvious choice. These Omega boutiques offer a centre for information, activity and permanent communication with India’s discerning customers”.
One of the Omega boutiques is located in the chic corridors of The Grand Hyatt Plaza. Operating in collaboration with La Classique Popley, the boutique spread over 350 sq. ft. promises to lure lovers of prestige timepieces. The second Omega boutique is located on the ground floor in swanky new CR2 Mall at Nariman Point. Spread across 500 sq. ft., the store will be operated in collaboration with the Ethos Group, which has experience in watch-retailing. The new boutiques have been designed in contemporary, international style with furniture and display windows.
Talking about the new Constellation Quadrella collection Urquhart said, “Throughout its 50-year history, the Omega Constellation has evolved at a non-stop pace. The Collection’s unique appeal makes it one of the best-selling watches in the world and a cornerstone in the Omega collection. We are confident that the collection will be appreciated by the Indian consumers as well.”
Bendre said, “I am really pleased to have been associated with Omega for five years. The Omega Constellation Quadrella is a perfect buy for those who are looking for an elegant, classy, timeless timepiece.”
Adding more glamour and fashion to the evening were models who showcased the latest Omega collections. The spirited celebratory mood was kept alive through the evening by well-known Jazz band Take 4 enthralling guests with their classic repertoire.
Brands
Lovetc appoints Tamannaah Bhatia as brand face
Ananya Birla’s premium colour cosmetics line gears up for strong second year with 30 per cent monthly growth and fresh face category launch.
MUMBAI: Lovetc is tinting its success story with a starry new shade Tamannaah Bhatia has just been named the face of Ananya Birla’s premium beauty brand. As the colour cosmetics label under Birla Cosmetics completes a vibrant first year in April 2026, it is entering its second chapter with impressive momentum. The brand has delivered 30 per cent month-on-month growth, expanded thoughtfully into offline and quick-commerce channels, and built a loyal following through a digital-first approach mixed with genuine consumer connections.
Priced between Rs 650 and Rs 1,850, Lovetc focused its debut portfolio on lips and eyes categories. Hero products such as Tint, Talk, Etc Radiant Glow Hydrating Tint (SPF 30 PA++), Pout, Perfect, Etc Matte Bullet Lipstick, and Melt, Miracle, Etc Treatment Oil-Infused Lip Balm quickly won hearts. Early shoppers showed strong purchase intent, with average order values ranging from Rs 1,200 to Rs 2,800 and an average of two items per transaction, signalling healthy basket-building and repeat purchases.
The brand made its mark in key metros including Mumbai, NCR, Chennai, Bengaluru, Chandigarh, Patiala, Ludhiana, and Cochin, while Tier-2 cities surprised with robust demand and loyalty. On the distribution side, Lovetc entered 90 offline retail doors in year one and is on track to cross 150 doors by Q2 2026, choosing each outlet carefully to match its premium positioning.
To mark the milestone, Lovetc is stepping into the face category with the launch of Ace, Face, Etc 4K Blur Matte Foundation in eight shades tailored for diverse Indian skin tones. Additional innovations like the multi-purpose The Etc stick and longwear lip tint Love Bites are also in the pipeline.
Tamannaah Bhatia, known for her pan-India appeal across films and her authentic love for beauty, brings cultural relevance and credibility to the brand. Ananya Birla, founder of Birla Cosmetics, said, “Year Two is going to be big. The brief for every new launch remains the same: Does it perform? Is it playful? Is it kind to the person wearing it? Performance, playfulness, and kindness that is the promise we intend to keep. Bringing Tamannaah on board feels especially pertinent because she brings together an authentic love for beauty with a connection that cuts across audiences and geographies.”
Tamannaah Bhatia added, “I have always loved beauty as a form of self-expression, and what drew me to Lovetc is that it feels playful, thoughtful, and modern at the same time. I am excited to be the face of a brand that is creating products with both performance and personality.”
With deliberate growth, quality-focused retail expansion, and a celebrity partner who genuinely connects with beauty lovers nationwide, Lovetc is blending performance with personality in a market hungry for thoughtful premium options. As it steps into year two, the brand is proving that in beauty, the right tint can make everything glow a little brighter. Delhi, Mumbai, or a Tier-2 favourite Lovetc is colouring India’s beauty shelves with confidence and charm.
