Ad Campaigns
Omara Dates announces new campaign ‘pyaar bhi, khayaal bhi’ featuring Amitabh Bachchan
Mumbai: Healthy snacks brand Omara Dates has onboarded Amitabh Bachchan as a brand ambassador. With this association, Omara Dates, which recently hit stores in India with its range of the finest gourmet Saudi dates, aims to enhance the adoption of this healthy food for daily snacking and gifting.
Their campaign, themed “pyaar bhi, khayaal bhi,” urges people to include care along with their gestures of love.
Speaking of his appointment, Bachchan commented, “Dates have been part of my daily routine and keep me energised throughout the day. Delighted to partner with Omara Dates.”
“Dates have been imported into India for many years and we have become the largest importer in the world with almost 350 thousand metric tonnes landing here from more than 30 countries. However, consumer demand has shifted from the value-priced “dry variety” to the higher-priced “fresh variety.” Consumers are demanding the best quality available. However, there is a vacuum in the market and not many brands can promise to fulfil that. This is where Omara steps in. Our aim is to ensure that every household gets access to this superfood and can enjoy the associated health benefits. With Amitabh Bachchan’s association with Omara, we are confident of creating more awareness for quality dates in the Indian market through him,” said Omara Dates co-founder & director of finance Supreeth MJ (Sandy).
Stressing on the philosophy behind launching the brand, Omara Dates founder & MD Anil Nair mentioned, “We believe that the best things in life are the ones produced by nature and everyone deserves them. With our robust pan-India distribution network through 70 plus distributors, all major retail outlets, airport stores, and all foremost e-commerce platforms including our website, we would be able to make Omara Dates available to everyone who would choose a healthy alternative to their sweet cravings.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
