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O&M wins a black & max Kyoorius blues, FCB, BBDO, BBH & DDB bag a handful

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MUMBAI: Kyoorius announced the winners of the Kyoorius Creative Awards 2017 at DOME@NSCI in Mumbai on 2 June. 

The 4th edition of Kyoorius Awards was attended by more  than 1200  professionals  including CEOs,  marketing directors,  brand  managers,  creative  and media gurus from the advertising, digital and media industries from across India. A total of five black elephants and 96 blue elephants were awarded across advertising, digital and media categories.

Black Elephant winners:

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• Ogilvy & Mather for: Savlon Healthy Hands Chalk Sticks
• Early Man Films Pvt. Ltd. for: The Hindu
• Kinetic Worldwide for: Mukhota – The life saving mask
• FCB Interface for: World’s 1st Streets Named after Street Kids
• Response India for: Fat Feed Fashion | Instagram to Insta-fashion

Black Elephants are set aside for work that signifies the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting effect on the industry.

Ogilvy & Mather won the maximum blue elephants. After the jury session in which participated Sonal Dabral, Chairman & Chief Creative Officer at DDB Mudra, Josy Paul ,Chairman    &    Chief    Creative Officer at BBDO India, Shashi Sinha Chief Executive Officer at IPG Mediabrands and Fergus O’Hare Director APAC Facebook Creative Shop, 307 entries were shortlisted as winners of a baby elephant (in- book winners).

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Kyoorius founder & CEO Rajesh Kejriwal said, “I am happy with the response that we have got for having a transparent open jury process and we shall continue to do so. I personally feel that many studios/agencies have done brilliant work this year. The Jury’s exceptional calibre and experience, acknowledge the significance of our awards and its place in the creative arts.”

This  spectacular  show  of  Creativity  was  presented by  Colors,  powered  by  The  Times  of  India  and includes ABP News, Google,92.7 FM, Happy Finish & Kinetic as main partners. 

See the awardees’ list here

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MAM

Why Life Insurance is Gaining Relevance in Family Financial Planning?

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Rising living costs, longer financial responsibilities, and changing household structures are reshaping how Indian families plan for long-term financial security. In this shifting environment, life insurance is increasingly being viewed as a core part of structured financial planning rather than an optional protection tool. 

Securing Your Family’s Finances with Life Insurance 

Life insurance plays a role in family financial planning by supporting income continuity and long‑term financial responsibilities in the event of an unexpected loss. With this coverage amount, the family can continue to maintain their daily needs, fund children’s education, repay debts, and meet other financial obligations. 

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Beyond basic financial protection, life insurance has expanded to support long‑term planning objectives, helping families manage education costs, liabilities, and continuity of income. 

Retirement Benefits with Life Insurance  

As India’s workforce becomes more conscious of post‑retirement income security, life insurance is increasingly linked with retirement planning. Regular income options integrated into insurance products are being viewed to reduce dependence on external support systems later in life. 

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Save your Income Tax with Life Insurance  

Tax efficiency remains one of the reasons families factor life insurance into financial planning, as it continues to be recognised under prevailing tax provisions as a long‑term savings and protection tool. 

Policy Flexibility and Early Adoption Trends 

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Early adoption and flexible policy design have also contributed to growing relevance, as insurers respond to broader financial planning needs across different life stages. 

How Life Insurance is Evolving for Family Financial Planning 

  1. Easier Digital Access 

Purchasing a life insurance policy no longer involves loads of paperwork, multiple visits to the insurance office, etc. With online options, purchasing and managing life insurance policies has become much easier.  

You can compare various insurance plans online, get instant quotes for premiums, opt for paperless documentation, and avail of faster claim settlements. This also helps maintain transparency among policyholders. 

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  1. Growing Popularity of Term Insurance 

Term insurance plans are becoming more popular because of their high coverage and affordability. This shift reflects a growing preference for high‑coverage, cost‑efficient protection aligned with practical family responsibilities. 

  1. Focus on Long-term Family Goals 

As financial planning becomes more structured and long‑term in nature, life insurance is increasingly viewed as foundational rather than supplementary. Its role in addressing income continuity, long‑term obligations, and evolving family needs explains why relevance continues to grow in today’s planning conversations. 

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