MAM
O&M wins a black & max Kyoorius blues, FCB, BBDO, BBH & DDB bag a handful
MUMBAI: Kyoorius announced the winners of the Kyoorius Creative Awards 2017 at DOME@NSCI in Mumbai on 2 June.
The 4th edition of Kyoorius Awards was attended by more than 1200 professionals including CEOs, marketing directors, brand managers, creative and media gurus from the advertising, digital and media industries from across India. A total of five black elephants and 96 blue elephants were awarded across advertising, digital and media categories.
Black Elephant winners:
• Ogilvy & Mather for: Savlon Healthy Hands Chalk Sticks
• Early Man Films Pvt. Ltd. for: The Hindu
• Kinetic Worldwide for: Mukhota – The life saving mask
• FCB Interface for: World’s 1st Streets Named after Street Kids
• Response India for: Fat Feed Fashion | Instagram to Insta-fashion
Black Elephants are set aside for work that signifies the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting effect on the industry.
Ogilvy & Mather won the maximum blue elephants. After the jury session in which participated Sonal Dabral, Chairman & Chief Creative Officer at DDB Mudra, Josy Paul ,Chairman & Chief Creative Officer at BBDO India, Shashi Sinha Chief Executive Officer at IPG Mediabrands and Fergus O’Hare Director APAC Facebook Creative Shop, 307 entries were shortlisted as winners of a baby elephant (in- book winners).
Kyoorius founder & CEO Rajesh Kejriwal said, “I am happy with the response that we have got for having a transparent open jury process and we shall continue to do so. I personally feel that many studios/agencies have done brilliant work this year. The Jury’s exceptional calibre and experience, acknowledge the significance of our awards and its place in the creative arts.”
This spectacular show of Creativity was presented by Colors, powered by The Times of India and includes ABP News, Google,92.7 FM, Happy Finish & Kinetic as main partners.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
