MAM
OLX to offer 3-month internship to outstanding young talent on Portfolio Night 12
MUMBAI: As an initiative, Portfolio Night is possibly one of the few events that draws immense admiration from all quarters of the advertising industry. What it also lends itself as is an opportunity for clients to reach out to the budding young talents who look up to inspiration in some form or the other.
India’s leading classifieds entity – Olx.in, has announced its association with Portfolio Night where one winner will be offered a chance to work as an intern for 3 months on a brief set up by the client. The candidate will be chosen from the final set of winners that will be decided by an All Star Jury at the end of the event.
Announcing its partnership with Portfolio Night, Amarjit Bata, CEO – OLX South Asia commented: “A pertinent challenge in an emerging economy such as India is that of giving avenues for young talent to flourish. Portfolio Night is a great opportunity for young creative professionals and aspirants to showcase their work to stalwarts of the advertising industry. OLX is all about actualising real value and Portfolio Night is all about that. As a young brand and a market leader, we want to make a contribution towards encouraging young professionals. That’s why we have decided to give an opportunity to one of the top three contestants of Portfolio Night to intern at OLX.”
Lowe Lintas and Partners is hosting the Indian edition of the world’s largest advertising portfolio review-cum-recruitment event- Portfolio Night 12 in Mumbai. The event is being held simultaneously across 20 plus cities around the world and seeks to unite the advertising and design communitiesin identifying young and upcoming talent and mentoring them on the creative opportunities ahead.
MAM
Good Monk taps Arshdeep Singh for preventive health campaign
Campaign promotes Healthy 50+ nutrition with focus on elderly care and daily habits.
MUMBAI: If fitness had a scoreboard, this one would be playing the long game. Bengaluru-based preventive healthcare brand Good Monk has roped in Indian cricketer Arshdeep Singh for its latest campaign, placing the spotlight firmly on a segment often overlooked in India’s wellness boom, the 50+ age group. The initiative positions preventive nutrition not as a future fix, but as a daily discipline, much like the sport its ambassador represents.
At the heart of the campaign is Good Monk Healthy 50+, a product designed to address evolving nutritional needs of adults over 50. Built on the brand’s patented Invisi-Nutri Blend Technology, the formulation blends essential vitamins, minerals and amino acids into everyday meals without altering taste, a quiet intervention aimed at supporting energy levels, bone health and immunity.
The campaign film leans into a relatable emotional insight: the growing concern among younger Indians about their ageing parents’ health. Instead of dramatic health scares, it takes a slice-of-life approach, nudging audiences to rethink everyday nutrition and adopt small, consistent habits that compound over time.
Arshdeep Singh’s association aligns neatly with this narrative. Known for discipline and steady performance on the field, he mirrors the campaign’s central message—long-term results are built on everyday consistency. His personal emphasis on family adds another layer, making the messaging less about products and more about responsibility.
The move comes as India’s healthcare conversation shifts from treatment to prevention. While much of the market has focused on fitness and lifestyle products for younger consumers, Good Monk is carving a niche by addressing the nutritional gaps of older adults, a segment with rising health awareness but limited targeted solutions.
Founded under Superfoods Valley, the brand has been building a portfolio of science-backed, sprinkle-on nutrition products aimed at integrating seamlessly into daily meals. Its growing presence across urban and semi-urban markets reflects a demand for convenience-led health solutions that do not disrupt food habits.
With distribution across its direct platform and e-commerce marketplaces such as Amazon and Flipkart, Good Monk is now doubling down on awareness as much as accessibility. The Arshdeep-led campaign signals a broader push not just to sell a product, but to reframe preventive healthcare as a shared family priority.
Because in this innings, the real win is not just longevity, it’s how well you play it.
