Ad Campaigns
Olx Autos, Rohit Shetty team up to launch ‘Shetty Ke Car-Naame’ campaign
Mumbai: Olx Autos has partnered with Bollywood director Rohit Shetty and actor Sharman Joshi for its first celebrity-led ad campaign.
The latest campaign titled ‘Shetty Ke Car-Naame’ is conceptualised by Lowe Lintas Delhi seeks to drive awareness about Olx Autos’ ‘Best Price’ proposition for consumers keen to sell their pre-owned cars and consider Olx Autos as the leading destination for the same.
The digital-first multi-film campaign showcases Rohit Shetty as a consumer keen to sell the cars from his films to Sharman Joshi, who poses as an Olx Autos employee evaluating the cars for sale. The campaign films are a humorous take on the common tropes found across Rohit Shetty’s films, where cars are often shown in a glamorised fashion performing gravity-defying stunts and often forming the centerpiece of the films.
To leverage this campaign further, Olx Autos will also undertake a digital campaign across various social media platforms to reach more consumers.
Talking about the association, Rohit Shetty said, “I am delighted to collaborate with Sharman Joshi to partner with Olx Autos for this campaign which brings together my passion for films and cars. As a director, a mainstay of my films have been car stunts which audiences love and admire.”
“As an automobile enthusiast, I have always had a passion for automobiles, but often found it challenging when it came to selling off my cars while upgrading to a newer car. I hope audiences will enjoy this collaboration and resonate with the values of a fellow car enthusiast,” he added.
Sharman Joshi said, ”It’s good to be back collaborating again with Rohit on this campaign for Olx Autos. We share a common passion for automobiles and with Olx Autos it was a breeze translating the same onscreen for the short films.”
Commenting on the partnership, Olx Autos CMO Siddharth Agrawal said, “Rohit Shetty and cars are synonymous in the Indian pop culture and there is no one better than him to bring this campaign to life. Sharman Joshi’s everyman portrayal across his movies fit the mold of what we were looking for in highlighting a pertinent consumer challenge when it comes to selling pre-owned cars. We are excited to bring to life our campaign with these industry stalwarts as we aim to position ourselves as the preferred brand for consumers looking to sell their cars in their car ownership journey throughout their various life stages.”
Speaking about the creative thought behind the campaign, Lowe Lintas regional creative officer Vasudha Misra said, “It was an exciting campaign to work on from the start. When the team first pitched the idea to me- To bring Rohit Shetty, someone known for his action stunts with cars to promote Olx Autos – I was immediately sold. And like Olx Autos’ great price this has also turned out to be a great surprise.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
