MAM
Olay’s #STEMTheGap spotlights need for female STEM role models in India
Mumbai: Did you know that India boasts the world’s highest number of female STEM graduates at a commendable 43 per cent? However, the stark reality is that only an estimated 14 per cent of them are part of the STEM workforce. These numbers underscore a significant dropout after education & workplace gender gap that urgently needs addressing. Deep-rooted gender stereotypes link STEM fields to men, steering women toward traditional household tasks. Early exposure to these stereotypes dissuades young girls from exploring STEM, resulting in a scarcity of female representation. The absence of prominent female role models and mentors compounds the issue, dissuading even those who initially venture into STEM careers. The dearth of female role models often leads women to drop out, perpetuating the gender gap in STEM.
For decades, Procter & Gamble’s legacy skincare brand Olay, a brainchild of chemist Graham Wulff, has maintained a deep understanding of women’s changing needs through science since its inception. Olay is not only deeply rooted in research and development but strongly believes in gender equality. With a 50/50 female-to-male management split in the region, it also helps eliminate gender bias inside and outside of the workplace. Led by a female R&D leader – Chandrika Kasturi, Olay’s R&D team is over 250 strong and comprises of more than 50 per cent female scientists.
In March 2023, Olay India commissioned a survey and the findings attested to the fact that due to a lack of female role models, young girls are found to not pursue a career in STEM. 81 per cent of the respondents dropped out due to the lack of female role models who can pave the way for success. Whereas 88 per cent said having female role models who are excelling in the workplace would influence them to go back to a career in STEM. Overall, 91 per cent of respondents said having a female role model is crucial to staying in a STEM career.
In 2021, Olay launched #STEMtheGap in India, aiming to address the STEM gender gap. The campaign garnered 10 million views and an 80 million reach, a record for Olay India. Beyond awareness, Olay invested Rs 30,03,026 in scholarships and learning tools for over 250 underprivileged girls in partnership with LEAD School. Within a year, there’s been a notable rise in STEM scores across all scholars.
This year, the new instalment of Olay’s #STEMTheGap initiative aims to shed light on the glaring absence of female mentors and role models. Ahead of this year’s International Day of the Girl Child, Olay will begin the next leg of its 10-year program. As a brand rooted in scientific innovation and a deep connection with women, Olay India is taking meaningful steps to provide young girls with mentorship and role models through the following three initiatives:
A powerful film: The brand has unveiled a hard-hitting digital film in collaboration with acclaimed filmmaker Anand Gandhi. The film delves into India’s rich history of remarkable women in STEM and pays homage to the enduring legacies of luminaries like Dr. Anandibai Joshi, Kamala Sohonie, Dr. Janaki Ammal, Kalpana Chawla, among others, showcasing their inspiring journeys. It highlights the urgent need for more female role models in STEM today. The film also sheds light on the societal biases that deter young girls from pursuing STEM careers, emphasizing the crucial role of female mentors.
The AI-SHU Virtual Mentor: The brand has also launched the beta version of a web-based virtual chat mentor that will offer guidance and information to aspiring young girls seeking to enter the world of STEM—and a wonderful supplement to Olay’s mentorship program. This virtual chat mentor has been created with the help of successful women in different STEM fields in India such as Shannon Olsson (founder and global director of the echo network), Swarna Manjari (communication designer), Dr. Vandana Prasad (community pediatrician and public health professional), Tarunima Prabhakar (tech and policy research at Tattle Civic Tech and Carnegie India), to name a few, to provide the user with knowledge, resources, and encouragement on their journeys.
Mentorship with vLookUp: In collaboration with vLookUp, Olay has joined forces to offer a platform connecting female students in higher education with STEM mentors online. Over 300 sign-ups have been recorded in the past year, with carefully chosen participants engaging in four-month mentorship programs facilitated by volunteers from P&G and partner companies. This program completes the mentorship journey from virtual mentorship to meaningful connections with experts in the field.
STEM Scholarships: To encourage future women in STEM, Olay continues to partner with LEAD, India’s premier school EdTech provider, to sponsor STEM scholarships to over 250 underprivileged girls. These scholarships empower girls across India by providing financial support for STEM education and career development.
Despite the growing availability of STEM jobs in India, it remains essential to motivate and support Indian girls in pursuing STEM education for their active involvement in future employment opportunities. Olay is committed to fostering change and providing equal opportunities for girls in India. Since 2021, the brand has been sponsoring tuition fees, tablets, and data packs for girls across six states. The revamp of Olay’s #STEMTheGap initiative is a comprehensive campaign, with the film launched on various platforms, aiming to challenge stereotypes and inspire girls to break barriers and pursue STEM careers.
Speaking on the second leg of the campaign, Procter & Gamble (P&G) Sr VP, skin & personal care – Asia Pacific, Middle East & Africa Priyali Kamath said, “For decades, Procter & Gamble’s legacy skincare brand Olay has maintained a deep understanding of women’s changing needs through science. At Olay, we understand the critical importance of female role models in the STEM field, and our commitment to bridging the gender gap is unparalleled. This year’s theme, centered on the significance of role models and the introduction of mentorship initiative, highlights our commitment to ensuring every young girl knows that she can be the next leader in her field. Through initiatives like #STEMTheGap and our commitment to gender equality, we are working hard to double the number of women in STEM by 2030 and create a more inclusive and equitable future. We’re proud to recognize and support the next generation of women in STEM who will one day be making history in their respective fields, and become role models for young girls in the future.”
Publicis Groupe Southeast Asia chief creative officer Ajay Vikram said, “There are many accomplished women leaders in STEM in India today. Yet, a ‘lack of mentors’ is often cited as a big reason why so few women make a career in STEM. This got us thinking. How do we not just celebrate the achievements of women in STEM, but actually be useful to be there at the very moment when needed, a friend and guide to any girl or woman looking for answers as they stand at the crossroads of choosing their path forward. Technology came in handy as a way to help, but we can’t wait to see how much more AI-SHU can do to help women find their way to a future of their choosing.”
The underrepresentation of women in STEM fields with very few female role models to look up to, causes fewer and fewer women to join these fields and many even dropout due to lack of external motivation. Olay’s unwavering dedication to overcome this challenge as a brand that maintains a deep understanding of women is brought out through the various studies and surveys it has conducted to start different initiatives for uplifting and supporting women in STEM.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
