MAM
Ola’s Arun Srinivas joins Facebook India
NEW DELHI: Facebook has appointed Arun Srinivas as the director of global business group to lead the strategy and delivery of the India Marketing Solutions charter that is focused on large advertisers and agencies. Srinivas’ appointment comes after a series of senior and leadership recruitments in recent months across marketing, partnerships, communications, and other keys verticals demonstrating the company’s expanding charter and commitment to India.
As a part of his role, Srinivas will spearhead the company’s strategic relationship with the country’s leading brands, agencies, and partners to drive Facebook’s revenue growth in key channels in India, and partner the media and creative ecosystems for accelerating the adoption of digital tools by businesses. He will have the company’s key business vertical teams, agency teams, and business solutions teams reporting to him.
Srinivas comes with 24 years of experience in senior sales and marketing roles at companies such as OLA, Unilever, and Reebok. He also did a stint at an investment firm WestBridge Capital Partners where he led the consumer vertical. His last assignment was with OLA, where he was the Chief Operating Officer (COO), and Global Chief Marketing Officer (CMO) at OLA Mobility. Srinivas started his career with Reebok and then moved to Unilever where he spent more than 15 years across food, beverages, skin-care, and personal care categories. He is an alumnus of the Indian Institute of Management, Kolkata.
Facebook has taken several steps in recent months, especially since the pandemic began, to enable the economic recovery of the country by supporting and working closely with businesses, both large and small. In the last one-year Facebook has made minority investments in Meesho, Unacademy, and most recently into Jio Platforms to enable meaningful opportunities for small businesses in India while fueling the acceleration of digital adoption in the country. Recently the company also announced that Instagram had launched its own short video feature called Reels in India that lets users create videos on the app, add creative filters and music, and share it beyond their regular followers. Facebook is also working with the government, not-for-profit, and other industry partners to help people and businesses navigate the current health and economic crisis.
Facebook India director and head of global marketing solutions Sandeep Bhushan said, “Facebook is committed to enabling economic opportunities for businesses, and this charter is more important than ever before as we navigate COVID-19 and the economic crisis. Large businesses and agencies play a crucial role in the country’s digital economy and are critical to driving ecosystem standards for media. I am thrilled to welcome Arun as he joins our team as Director GBG, and leads the mandate to shape the role the Facebook family apps can play in enabling businesses, supporting India’s economic recovery, and building the digital advertising ecosystem of the country.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
