Ad Campaigns
Ola Rentals launches ad with Sumeet Vyas
MUMBAI: Ola, India’s leading and one of the world’s largest ride-sharing platforms, has launched a nationwide, integrated campaign focusing on Ola Rentals.
Starring actor and writer Sumeet Vyas, the video campaign highlights Ola Rentals as your ‘go-to’ weekend ride. With the ease of booking a cab that remains at a customer’s disposal, waiting on them, as they move from place to place, Ola Rentals has emerged as a convenient, hassle-free solution that fills in for your personal car.
Conceptualised and developed by Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, the TVCs show Sumeet as an empowered Ola Rentals customer who isn’t worried of getting tired of driving for long hours in heavy traffic. Instead, he enjoys a day out with his wife and back-to-back outings to meet relatives since he gets to relax at the backseat like a boss. The catch phrase #NoStressBoss, used by the central character of the film, plays upon the idea of enjoying the comfort Ola Rentals provides to its customers.
Actor and Writer Sumeet Vyas said, “I completely related to the concept of the films. As a professional who works round the clock almost every day of the week, I look forward to stress free weekends with my family and friends. A product like Ola Rentals can give you that much required relief that commuters are looking for! One doesn’t have to fret about driving in crazy traffic, looking for parking spots endlessly, etc. I am so looking forward to use Rentals by Ola next time when I have to go for a shopping spree or need to run errands all around the city.”
The TVCs are being showcased through digital, video, social, OOH and radio; and have already garnered more than 5.8 million impressions on various digital platforms. So far, both 30 second videos have collectively garnered 1.2 million+ views on YouTube.
Ola senior vice president Pallav Singh added, “Since its launch in 2016, Ola Rentals has been a favourite among corporate customers and working executives who move from one meeting to another during the day. Through this latest campaign we want to highlight the convenience of having a cab on disposal for diverse needs like shopping trips, meeting friends, visiting relatives, local sightseeing etc. I am glad to share that the TVCs are garnering great response, which goes to show that customers today value convenience and experience. They don’t want to tire themselves driving in heavy traffic, instead would like to be driven around as they relax and enjoy their day off.”
Happy mcgarrybowen chief operating officer Samarjit Choudhry mentioned, “Ola Rentals is a very unique category. Unlike a point to-point cab, this one is meant to take you to multiple places. It takes away a lot of pain points like parking or having to book another cab, not to say the pain of driving on congested roads. Keeping all this in mind, we decided to take weekends as a plank for communication because a large number of the people get out on weekends and face the stress of weekend traffic and finding parking spots. The ease of the product offering had to be conveyed and hence we came up with the campaign thought of #NoStressBoss.”
Founded in 2011 by Bhavish Aggarwal and Ankit Bhati, Ola is one of the world’s largest ride-hailing companies. Ola integrates city transportation for customers and driver-partners onto a mobile technology platform ensuring convenient, transparent, and quick service fulfilment.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
