MAM
Ola promises fans a reliable ride to catch the match in its latest brand campaign, this World Cup
MUMBAI: Taking a fresh spin to the campaigns around the 2019 Cricket World Cup, Ola, India’s largest mobility platform and one of the world’s largest ride-hailing companies, unveiled its latest music video that embodies the enthusiasm of cricket lovers to watch the tournament promising them a reliable ride to their destination to catch the match.
Conceptualised and developed by Leo Burnett Orchard, the campaign emphasizes on what is most important to fans – the sheer pleasure of watching cricket at their preferred location. Be it at home or elsewhere, the experience transcends beyond the peripheral aspects such as anthems, offers or free merchandise. In a simple yet hard-hitting way, the video showcases what the brand does best and highlights what cricket buffs truly want this World Cup season – reaching their destination to watch the match.
The campaign film showcases how the craze for the world cup is to enjoy the match and not the plethora of offers and discounts that are given to the consumers. This is where Ola is not a part of the clutter. The message is conveyed in an effective manner by highlighting how the viewers are swamped with offers during the world cup but Ola is focussed on doing what they do best – helping people reach their destination with ease.
Speaking about the campaign, Anand Subramanian, Senior Director, Marketing and Communications at Ola said, “This video reiterates Ola’s versatility and its long term commitment to meet the dynamic needs of Indian consumers. An extension of the brand’s promise, the campaign highlights how easily and seamlessly Ola gets you to your preferred destination.” He further added, “With the World Cup being one of the most watched cricket tournaments in the country, this campaign is bound to strike a chord with cricket buffs, ensuring they’re able to get to where they want to be to cheer for their favourite team.”
Amod Dani, ECD, Leo Burnett Orchard said, “We were looking for a unique and innovative way to capture the synergy between cricket and music. With this video, we not only showcased the emotion, zeal and excitement of cricket fans to watch the matches but also demonstrate how Ola is the ideal solution to fulfilling the commuting needs of Indians. This was a great opportunity for us and are pleased to have created this campaign with Ola.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
