Ad Campaigns
Ola makes case for itself using Diwali’s pollution concern
MUMBAI: In order to encourage people to curb noise and air pollution, not only during Diwali but all the year round, Ola rolled out its digital campaign ‘Big Festival Small Step’. With more and more people taking cognisance of pollution around Diwali, Ola’s latest campaign seeks to keep the conversation around rising pollution and decreasing air quality alive throughout the year. The company puts forth the ideas of sharing rides and greener commuting as small steps towards making a big difference.
Ola also flagged off a year-long campaign titled #FarakPadtaHai on World Environment Day, 5th June 2017 to create awareness around shared mobility in the country. The company recently launched a much-acclaimed TVC on the same during Independence Day.
Ola senior director of marketing Mudit Shekhawat says, “The campaign asks people to take a small step on this big festival. Designed in the typography style, the video questions the rise in concern over pollution during Diwali and urges people to keep the concern all 365 days of the year. Bursting firecrackers or not is a matter of choice and the video uses the same power of choice to encourage people to choose to take a step against pollution all year around.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
