MAM
Ola and Cadbury Dairy Milk Silk join hands with Vertoz for a memorable Valentine’s Day
MUMBAI: Every year, Valentine’s Day brings an opportunity for brands to break out their creative sides and create special moments for their customers. With every brand out there trying to outdo each other with special offers, discounts and events, what often is missing is the creation of an experience to celebrate the actual emotion behind the day – Love. Cadbury Dairy Milk Silk (With WAVEMAKER ), Ola and Vertoz, keeping in mind the busy lifestyles their customers lead, have spent this Valentine’s Day creating a romantic experience for lucky couples across the city by taking away the hassle of late bookings and reservations.
Although a cliché, sometimes there is nothing better than the simplicity of an event filled with chocolates, movie and a long drive. Ola and Cadbury Dairy Milk Silk made sure that select couples get to experience just that and have the most stress-free and easy date. Vertoz, India’s leading programmatic advertising company, came on board for this unique campaign to help reach the couples of Mumbai for a special contest held by Cadbury Dairy Milk Silk before Valentine’s Day. Vertoz being Ola’s preferred advertising partner, planned and coordinated the date along with Dairy Milk Silk and Ola. Lucky couples won a romantic date worthy of the special day. With a personalised car and personal driver arranged by Ola, the couples were taken for a movie with a gift hamper specially curated by Cadbury Dairy Milk Silk.
Aided by Vertoz’s programmatic expertise, Cadbury Dairy Milk Silk was able to reach out to people across the digital space giving them visibility with ads on Ola’s advertising platform. The campaign was targeted towards young millennial couples looking to spend the special day with their partners and create memories. The campaign was advertised on the Ola app and Ola Cabs. Vertoz successfully reached multiple couples who entered the contest and tried their luck at winning a beautiful evening.
Talking about the association Ashish Shah, Founder & CEO, Vertoz says, “Valentine’s Day is a busy time for advertisers with campaigns being run by brands across sectors. What makes a campaign stand out is its uniqueness and Vertoz, Ola & Cadbury Dairy Milk Silk together have managed to create something simple yet memorable which is essential in the digital advertising space. We are proud to be on board with them and be able to offer such a unique experience for each of the winning couples.”
“Silk has been activating Valentine’s Day for 6 years now, and while Indians have started celebrating the occasion, there is still a majority of people who find it difficult to express their feelings. In that spirit, we wanted to give consumers a way of expressing their true feelings and make their Valentine’s Day celebration truly memorable and special. What we have managed to do with Ola and Vertoz is to create a very special experience for the day which helps them celebrate their love and have a great time with their partners” says the spokesperson of Cadbury Dairy Milk Silk
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
