Ad Campaigns
Okinawa Autotech launches Facebook campaign #FreedomFromFuel
MUMBAI: The astronomical rise in fuel-run vehicles in the country has resulted in a massive problem of air pollution in India. As the pollution levels shoot up in an unprecedented manner, Okinawa Autotech Private Ltd, one of India’s fastest growing and most disruptive e-automobile manufacturer is striving to curb pollution with its power-packed electric two-wheelers. This Independence Day, the e-automobile manufacturer has launched a unique Facebook engagement campaign called #FreedomFromFuel, as part of its constant fight against pollution. Okinawa has rolled out a selfie contest, which ends on August 20 2018.
Through this campaign, Okinawa aims to power India’s freedom from pollution and inspire people to think about green mobility solutions for a better tomorrow.
Commenting on the Independence Day campaign Okinawa Autotech MD Jeetender Sharma said, “As an electric two-wheeler manufacturing company, we want people to start thinking about fuel-free vehicles and embrace green mobility solutions as the way ahead for the nation. We thought of Independence Day as the perfect occasion to celebrate India’s growing awareness about the power of EVs. With the #FreedomFromFuel campaign, our objective is to drive home the point that with electric vehicles, India can truly ride into a healthy and sustainable future that is free from over-dependence on fossil fuels and pollution.”
Participants of the #FreedomFromFuel campaign have to share a selfie with their fuel-free ride and post their comments on how they plan to help the environment or what made them switch to a fuel-free mode of transport. The results will be announced on the evening of 20 August, where lucky winners stand a chance to take home a smartwatch from Okinawa Scooters.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
