MAM
OkCredit launches OkShop
NEW DELHI: With a global pandemic, the year 2020 has been challenging for small businesses that have been struggling to stay afloat through this. OkCredit aka ‘Digital India ka Digital Bahi Khata’ with its aim and mission of helping small businesses to grow and empower them digitally has now taken it upon them to spread some festive joy amidst the Chanderi craftsmen community this Diwali.
OkCredit, continuing its pledge to empower small businesses by creating simple and easy to use products is all set to launch OkShop – Aapki Apni Online Shop. OkShop provides the ease of doing business to all the small merchants by allowing them to set up their online presence in two simple steps. It helps to create product catalogues with images, description and pricing, secure online payments, and easy sharing options of the inventories and offerings on WhatsApp. Vendors can also add or remove from the catalog as per their stock availability. It enables the local vendors to run a digital business-like a pro with the help of this truly Made in India app.
With the common vision of the Nation – ‘Vocal for Local’, OkShop launches its first campaign ‘Chanderi ki Diwali’. With this campaign OkShop is on its way to onboard more than 3000+ looms, and around 6000+ weavers from Chanderi working hard to thrive the culture and struggling to create a sustainable business, post-pandemic. This opportunity will now enable the weavers to reach to their potential consumers directly along with providing an incentive to increase their sales and gain higher visibility of their products across India. There is no commission attached to it, so the weavers can sell their products free of cost to end consumers.
OkCredit has also launched an exclusive website for weavers to add their products and for customers to buy directly: http://chanderi.okshop.in/
The Chanderi society has also seen a great support from the government and local authorities, and is one of the initial 100 per cent free Wi-Fi community, which motivates and enable the weavers to innovate and take next steps towards contributing to the digital economy of India. OkCredit via OkShop top up to this aim to lead the digital empowerment and grow such small Indian businesses go Atmanirbhar.
OkCredit co-founder & CEO Harsh Pokharna said, “As Shri Narendra Modi rightly says, these tough times have truly made us realize the significance of all local shops & businesses in our country, and we must take it upon ourselves to enable them to have a voice in the Indian digital economy. OkShop provides a platform to digitally empower them, and the Diwali campaign this year depicts gratitude and appreciation to the small merchants for their selfless support extended during this challenging situation; we hope we’re able to make a difference in the Chanderi society.”
Brands
JioStar pushes HD viewing as default for IPL with Watch on HD campaign
New campaign highlights how younger viewers are driving HD adoption at home
MUMBAI:JioStar is making a clear pitch to cricket fans: if you are watching the Indian Premier League, it might as well be in high definition. The media giant has rolled out its latest Watch on HD campaign, positioning HD viewing not as a luxury but as the new normal for IPL audiences on linear television.
At the heart of the campaign is a light, relatable film set in a typical Indian household. It flips the script on tech adoption, showing a young boy questioning his parents for watching a match in standard definition before switching it to Star Sports HD himself. The message is simple and sharp: even kids know HD is the way to go.
The campaign taps into a broader behavioural shift. Younger viewers are increasingly influencing how families consume content, from streaming habits to display quality. In this case, they are nudging households toward better picture clarity and a more immersive sports experience.
Built around the idea that “even children know the real IPL experience is on HD,” the campaign reflects how deeply HD has embedded itself into everyday viewing. For fans, especially during high-stakes matches, sharper visuals and finer details are no longer optional extras but part of the core experience.
A spokesperson from JioStar said the aim is to mirror how audiences already engage with content today, where HD is widely accessible and easy to adopt. The focus, they added, is on ensuring viewers do not miss the nuances of the game, from a perfectly timed cover drive to the emotion on a player’s face.
With IPL continuing to dominate as one of India’s biggest shared viewing events, JioStar’s campaign underlines a broader industry push: elevate the baseline experience. As HD penetration grows across markets, the company is betting that clearer screens will translate into stronger viewer loyalty and engagement.
In a tournament built on spectacle, JioStar is making its stance clear. For IPL fans, HD is no longer the upgrade. It is the expectation.
