MAM
Ogilvy’s B. Ramanathan is back from Ogilvy Asia Pacific.
Mumbai: We are pleased to announce the return of B Ramanathan from Ogilvy Asia Pacific back to Ogilvy India. Ram joins us as chief client officer of Ogilvy India.
Over a 29-year illustrious career, Ram has donned many hats. His stint in Ogilvy is now in its 24th year, 16 of which have been spent in various business and office leadership roles across markets in Ogilvy India.
Prior to rejoining Ogilvy India, Ram’s last role was as the Chief Marketing Officer of Ogilvy Asia and the Global Brand Leader – Mondelez, based out of Kuala Lumpur. He had also been instrumental in driving the growth and transformation agenda for Ogilvy Indonesia as it’s Group CEO.
Ogilvy India Group CEO VR Rajesh growth has been on the back of client centricity and depth of engagement and Ram’s return adds fillip to this core strength. He will focus on our top clients in bringing to bear the best of Ogilvy’s capabilities, driving transformation and growth of the businesses. He will be an important shot in the arm as Ogilvy India continues its journey of creative excellence.
Ogilvy India chief client officer B Ramanathan, said “It feels great to be back at the mothership, especially at a time when it is going through a purple patch. With the repertoire of marquee clients, I look forward to partnering with our fantastic teams across markets in delivering transformative work and growth for the businesses.”
MAM
Powermax launches ‘Champions Train Different’ with Shivam Dube
Campaign spotlights home fitness range with pro-grade gear and training focus.
MUMBAI: No nets, no gym queues just sweat, steel and a champion’s mindset at home. Powermax has rolled out its latest campaign, “Champions Train Different”, teaming up with Shivam Dube to position home workouts as serious, performance-driven routines rather than casual fitness fixes. The campaign centres on Powermax’s premium range of equipment, including professional-grade treadmills, exercise cycles and specialised home gym systems built to replicate high-intensity training environments within domestic spaces.
Using Dube’s on-field persona defined by power-hitting and disciplined preparation, the films lean into the idea that elite performance is less about location and more about mindset. The message is clear: champions are made in repetition, not just arenas.
The narrative follows structured training routines, from endurance-focused cardio sessions to strength-building workouts, with equipment framed as the enabler of consistency and precision. Instead of presenting features in isolation, the campaign weaves them into a broader story of preparation and persistence.
Powermax managing director Sanjay Goyal said the campaign reflects the brand’s belief that fitness is rooted in mindset as much as machinery, with the collaboration aimed at nudging users to raise the bar on their routines.
Visually, the campaign leans on intensity tight frames, controlled movement and a focus on effort to mirror the discipline of professional sport. It positions home fitness not as a compromise, but as a controlled environment where performance can be built, day after day.
In a category often crowded with convenience-led messaging, Powermax is making a different pitch, if you train like a champion, it doesn’t matter where you train.
