MAM
OgilvyOne Worldwide names Namrata Keswani as Mumbai head
MUMBAI OgilvyOne Worldwide’s has named Namrata Keswani as vice president and head of the Mumbai office.
Welcoming Keswani to her new role, OgilvyOne Worldwide India president Vikram Menon said “OgilvyOne has been India’s No. 1 Digital Agency for many years. Our flagship Mumbai office was recently ranked among the World’s 10 Best Digital Agencies. And to have Namrata now at the helm is truly exciting. Her varied experience across markets, brands and new media will be ideal, as OgilvyOne, Mumbai looks to set new benchmarks across the board.
Keswani said, “ OgilvyOne Mumbai has grown and transformed rapidly over the last few years into a leading digital agency. It’s a fantastic opportunity to be at its helm and chart its next chapter of growth. I hope to nurture a nimble, learning agency culture and ensure our clients see us as their partner of choice in this exciting, challenging environment where the digital landscape and consumer are evolving so dramatically.
This is a home-coming of sorts for Keswani, who began her journey with Ogilvy & Mather Mumbai, way back in 2003 where she proceeded to handle some of the agency’s most prestigious businesses. Among them were Asian Paints, Mattel, Unilever, Google, Cadbury, Taj Hotels and TBZ. She also spent a year and a half at Ogilvy Singapore where she managed the GlaxoSmithKline, American Express and Kimberly Clark businesses.
Her inherent leaning towards fashion and style, led her to the role of a Fashion Stylist at NBC in 2005 and more recently, at Condé Nast India where she led the Condé Nast factory – a content vertical for the publishing group.
MAM
Good Monk taps Arshdeep Singh for preventive health campaign
Campaign promotes Healthy 50+ nutrition with focus on elderly care and daily habits.
MUMBAI: If fitness had a scoreboard, this one would be playing the long game. Bengaluru-based preventive healthcare brand Good Monk has roped in Indian cricketer Arshdeep Singh for its latest campaign, placing the spotlight firmly on a segment often overlooked in India’s wellness boom, the 50+ age group. The initiative positions preventive nutrition not as a future fix, but as a daily discipline, much like the sport its ambassador represents.
At the heart of the campaign is Good Monk Healthy 50+, a product designed to address evolving nutritional needs of adults over 50. Built on the brand’s patented Invisi-Nutri Blend Technology, the formulation blends essential vitamins, minerals and amino acids into everyday meals without altering taste, a quiet intervention aimed at supporting energy levels, bone health and immunity.
The campaign film leans into a relatable emotional insight: the growing concern among younger Indians about their ageing parents’ health. Instead of dramatic health scares, it takes a slice-of-life approach, nudging audiences to rethink everyday nutrition and adopt small, consistent habits that compound over time.
Arshdeep Singh’s association aligns neatly with this narrative. Known for discipline and steady performance on the field, he mirrors the campaign’s central message—long-term results are built on everyday consistency. His personal emphasis on family adds another layer, making the messaging less about products and more about responsibility.
The move comes as India’s healthcare conversation shifts from treatment to prevention. While much of the market has focused on fitness and lifestyle products for younger consumers, Good Monk is carving a niche by addressing the nutritional gaps of older adults, a segment with rising health awareness but limited targeted solutions.
Founded under Superfoods Valley, the brand has been building a portfolio of science-backed, sprinkle-on nutrition products aimed at integrating seamlessly into daily meals. Its growing presence across urban and semi-urban markets reflects a demand for convenience-led health solutions that do not disrupt food habits.
With distribution across its direct platform and e-commerce marketplaces such as Amazon and Flipkart, Good Monk is now doubling down on awareness as much as accessibility. The Arshdeep-led campaign signals a broader push not just to sell a product, but to reframe preventive healthcare as a shared family priority.
Because in this innings, the real win is not just longevity, it’s how well you play it.
