MAM
Ogilvy shuffles leadership team in Delhi
MUMBAI: Ogilvy has made some changes in its creative team at Delhi. Kapil Arora, who was leading the national team managing the Vodafone account, has been appointed as president and head of advertising in Delhi. He will replace Sudhir Sahni and report to Prateek Srivastava.
Sarang Wahal, senior VP at O&M, will take over Arora‘s earlier role. He has already been working on the Vodafone account for some time now.
Arora has 13 years of experience and has worked on brands such as Raymond, TVS Scooty, Unilever Tea, the BCCL Group, the Times Group and Titan. He joined Ogilvy in 2004.
Wahal has worked on brands such as Motorola, Sprite, Kinley, Yahoo, Canon and LG. He began his career in advertising in 1996 with Phoenix Advertising and has worked with Lowe Lintas and Rediffusion-Y&R along the way. He too joined Ogilvy & Mather in 2004.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
