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Ogilvy Bengaluru elevates Tithi Ghosh as president & head of office

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Mumbai: Ogilvy India has promoted Tithi Ghosh as president and head of office for Ogilvy Bengaluru as Ram Moorthi has moved on from the agency after a twenty five year long association.

The change in leadership came into effect from 1 July 2022.

Ram’s contribution to Ogilvy India, since 1997, has been immense across the Ogilvy India network. In the last two and half decades, Ram has been in leadership roles that included heading the Chennai office, leading the IBM hub, heading Ogilvy’s PR function, leading the Mumbai office to becoming the Bengaluru office head.

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Tithi brings with her over 22 years of experience in brand communication.  She has an honours degree in Economics from St. Xavier’s College Kolkata and completed her Master’s at MICA. She joined Ogilvy in Bengaluru in 2004.  

Over the years, Tithi has become synonymous with the Ogilvy Bengaluru office. She has had her hand in all the successes and wins that the office has had in the last two decades. She has created some fantastic work across brands like ITC Bingo, Titan, Allen Solly, The Hindu, Fortune and MTR.  She has also nurtured and built some of the strongest client partnerships for Ogilvy Bengaluru. 

In her role as managing partner in Bengaluru, during the pandemic years, she was instrumental in stabilising the business in spite of the pressures and was a pillar of strength to all employees.    

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On this change in leadership, Ogilvy India group president VR Rajesh, said, “We would like to thank Ram, for giving so much to Ogilvy India. We will miss his passion to always do something different. Not a man to sit on his laurels, we are sure an all new venture is right around the corner. We wish him all the best and lots of love.”

“We are also very lucky to have Tithi to take the baton from Ram. Tithi stands for everything that represents the culture of Ogilvy. The voice of guidance and wisdom is now going to be the hand that guides the next chapter of Ogilvy Bengaluru,” he added.

Tithi Ghosh said on her appointment, “In my 18 years in Ogilvy Bengaluru, I’ve had the good fortune of being part of teams that launched brands that today have grown to be some of India’s most loved. To gain the same love and attention from digitally consummate and socially active consumers of today, requires fresh and new ways of thinking. Our team here has some incredible talent, folks who are passionate about what they do and create. I’m excited about the future as I believe we can partner our existing and prospective clients in changing the conversation around their brands.” 

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Ogilvy chairman global creative and executive chairman India Piyush Pandey commented, “Tithi has been my valuable partner for years.  And I am sure that in the coming years she will further strengthen our client relationships and creative excellence in our Bengaluru office.”

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MAM

Why Life Insurance is Gaining Relevance in Family Financial Planning?

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Rising living costs, longer financial responsibilities, and changing household structures are reshaping how Indian families plan for long-term financial security. In this shifting environment, life insurance is increasingly being viewed as a core part of structured financial planning rather than an optional protection tool. 

Securing Your Family’s Finances with Life Insurance 

Life insurance plays a role in family financial planning by supporting income continuity and long‑term financial responsibilities in the event of an unexpected loss. With this coverage amount, the family can continue to maintain their daily needs, fund children’s education, repay debts, and meet other financial obligations. 

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Beyond basic financial protection, life insurance has expanded to support long‑term planning objectives, helping families manage education costs, liabilities, and continuity of income. 

Retirement Benefits with Life Insurance  

As India’s workforce becomes more conscious of post‑retirement income security, life insurance is increasingly linked with retirement planning. Regular income options integrated into insurance products are being viewed to reduce dependence on external support systems later in life. 

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Save your Income Tax with Life Insurance  

Tax efficiency remains one of the reasons families factor life insurance into financial planning, as it continues to be recognised under prevailing tax provisions as a long‑term savings and protection tool. 

Policy Flexibility and Early Adoption Trends 

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Early adoption and flexible policy design have also contributed to growing relevance, as insurers respond to broader financial planning needs across different life stages. 

How Life Insurance is Evolving for Family Financial Planning 

  1. Easier Digital Access 

Purchasing a life insurance policy no longer involves loads of paperwork, multiple visits to the insurance office, etc. With online options, purchasing and managing life insurance policies has become much easier.  

You can compare various insurance plans online, get instant quotes for premiums, opt for paperless documentation, and avail of faster claim settlements. This also helps maintain transparency among policyholders. 

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  1. Growing Popularity of Term Insurance 

Term insurance plans are becoming more popular because of their high coverage and affordability. This shift reflects a growing preference for high‑coverage, cost‑efficient protection aligned with practical family responsibilities. 

  1. Focus on Long-term Family Goals 

As financial planning becomes more structured and long‑term in nature, life insurance is increasingly viewed as foundational rather than supplementary. Its role in addressing income continuity, long‑term obligations, and evolving family needs explains why relevance continues to grow in today’s planning conversations. 

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