Ad Campaigns
Ogilvy and NGO Sprouts Foundation create fish friendly Ganesha idols
MUMBAI: In order to deal with the issue of environmental pollution that takes place post emersion every year during ‘Ganesh Chaturthi in Mumbai, Ogilvy has joined hands with NGO Sprouts Environment to come up with the concept of fish friendly Ganesha.
The idea is to promote non toxic Ganesha idols crafted from vegetarian fish food that is edible and safe for fish consumption. The cosmetic surface of the idols is also painted with natural material and colours such as multani mitti, turmeric powder and geru.
“What a lovely idea to make a contribution to a greener environment,” said Ogilvy South Asia executive chairman and creative director Piyush Pandey.
Ogilvy India national creative director Rajiv Rao added, “This is a great initiative by the NGO Sprouts Environment Trust, We are really proud to be a part of this beautiful idea. Destruction of marine life has been a cause for much concern to some of us. We hope that someday the efforts of this initiative will make us more aware and urge us to act towards protecting/saving our seas.”
Ogilvy launched the idea with the hashtag #GodSaveTheOcean on Facebook and Twitter followed by an overwhelming response from the netizen including calls from over 19 cities in India. Enquiries from London, Dubai and Netherlands followed. Since this was a pilot exercise with a small number of idols, the NGO wasn’t prepared for such a massive response however they have added more artisans to make more idols to cater to more people.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
