MAM
Nykaa’s new video with Blush for Karva Chauth
MUMBAI: Nykaa, in collaboration with Culture Machine’s digital channel Blush, has released a video titled Qaid featuring India’s first transsexual model Nikkiey Chawla.
The video is set against the backdrop of Karva Chauth, and showcases the start of a new tradition, one with a deeper meaning.
We are all trapped in our own cocoons, the very skin we wear sometimes feels alien to us. The quest to identify and understand who we really are is a continuous process but a road that doesn’t need to be traveled alone. Entangled in this theme, lies the story of Anusha and Kabir, a young urban couple who undergo one of the biggest changes in their relation which not only helps them understand who they are both individually and together, but also leads to strengthening their bond.
The thought that drives the struggle in ‘Qaid’ is that of gender as a defining identity and how it dictates the way we celebrate our rituals, especially how the bond of marriage is viewed through a tradition like Karva Chauth. The overarching learning the video aspires
to drive home is that, it is essential to ‘Celebrate You’ in any and every aspect of life.
”The mark of a great society begins with how deeply it acknowledges and cares about the challenges of its most exiguous minority groups. While the nation celebrates liberty for the L,G and B, let us not forget the ‘T’. Today, people need to understand the plight of nearly 21 Million strong gender dysphoric population- a number equivalent to the population of Australia. With this film, we want people to see that the difference between transsexual and transgender is the same as the one between a body and a soul. Since time immemorial, gender definition has been influenced by culture, class, and race but this idea needs an overhaul,” says Nykaa chief marketing officer Hitesh Malhotra.
Culture Machine vice president for brand solutions Sharique Khan adds, “Gender diversity has existed throughout history and across the globe. One of the most fundamental aspects of a person’s identity, gender deeply influences every part of one’s life. Where this crucial aspect of self is narrowly defined and rigidly enforced, individuals who exist outside of its norms face innumerable challenges. This does not have to be the case. Through a thoughtful consideration of the uniqueness and validity of every person’s experiences of self, we can develop greater acceptance for all. Not only will this create greater inclusion for individuals who challenge the norms of gender, it will create space for all individuals to celebrate who they are. With this common objective of creating awareness about gender dysphoria, harmoniously brought Nykaa’s vision and the storytelling of Blush together for this video.”
The video also features television actress Aakanksha Singh.
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
