MAM
Nykaa strengthens its dermo cosmetic portfolio with the addition of CeraVe
Mumbai: Nykaa, India’s most preferred beauty and skincare destination, is proud to announce the expansion of its dermo-cosmetic portfolio with the addition of CeraVe, the dermatologist-recommended brand in the US. This addition reinforces Nykaa’s commitment to becoming the go-to destination for dermo-cosmetic brands, offering a comprehensive platform for Indian health seekers to access expert solutions, book dermatological consultations, and conveniently purchase dermatologist-recommended products.
Nykaa’s dermo-cosmetic portfolio extends beyond CeraVe, featuring 25 renowned brands such as Cetaphil, Sebamed, Neutrogena, Bioderma, Isdin, and Aveeno, all of which have experienced remarkable growth on the platform. Beyond onboarding brands, Nykaa has taken several innovative steps to establish itself as the foremost dermo-cosmetic destination, and this decision is deeply rooted in consumer insights and demands. The website and app feature a dedicated dermo-cosmetic environment, providing users with a seamless and specialised shopping experience. Additionally, a dermat-powered chatbot is available to assist consumers with their queries, showcasing Nykaa’s commitment to actively listen to consumer needs and offer valuable information and guidance.
Recognising the importance of community and expert guidance, Nykaa launched CSMS – a specialised four-step routine for Indian skin, created in partnership with 100 dermatologists across 13 cities. Building on the work done with dermatologists, Nykaa launched the Dermat Circle, anchored by some of the country’s leading skincare authorities such as Dr. Kiran Sethi MD, Dr. Aanchal Panth, Dr. Jushya Bhatia Sarin, and Dr. Madhuri Agarwal, to foster a safe space for shared knowledge and expert advice. Nykaa has also introduced the innovative Dial-a-Dermat feature, allowing consumers to easily connect with dermatologists, book appointments, and seek advice directly through the app.
“CeraVe has been one of the most widely requested brands on our platform and we are thrilled to welcome them into Nykaa’s dermo-cosmetic portfolio,” said Nykaa beauty executive director & CEO Anchit Nayar. “This addition made possible through our strong partnership with L’Oréal India and LDB (L’Oréal Dermatological Beauty), reaffirms our dedication to providing a comprehensive platform for dermatological care. The remarkable growth of the dermo-cosmetic category underscores the increasing demand for expert skincare solutions, and Nykaa is proud to lead the way in meeting the evolving needs of the Indian beauty consumer.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
