Ad Campaigns
#NurtureTheQueenWithin campaign launched by Krishna’s Herbal on Women’s Day
Mumbai: Krishna’s Herbal & Ayurveda, a leading manufacturer of Ayurvedic preservative-free herbal products, has announced #NurtureTheQueenWithin campaign in the run-up to International Women’s Day. Dedicated to all modern-day women who seek a mentally and physically fit life, the campaign emphasizes upon the importance of imbibing Ayurveda in their daily lives. The week-long campaign by the pioneering Ayurvedic brand comprises various facets, including the sharing of daily queenly rituals, ayurvedic wisdom for women and myth busters, along with exciting discounts on special products curated exclusively for women.
Excited to steer this women-centric campaign, Krishna’s Herbal & Ayurveda founder and CEO Shrawan Daga said, “This Women’s Day, Krishna’s Herbal is celebrating the Queens in our lives, not just for a day but for an extended duration. Through this campaign, women will understand their own importance, give more time to themselves and also make it a part of their routine. Based on the age-old wisdom of Ayurveda, the #NurtureTheQueenWithin campaign highlights how women can start self care rituals, deal with health concerns like stress, sleep and hormonal balance, and find solutions in ancient texts.”
Even as the campaign honours the strength, grace and resilience that every woman showcases, it comes as a gentle tap to simply re-align their life to live to their fullest. The first phase of the campaign, Daily Queenly Rituals, has already been unveiled and refers to the virtues of waking early. Though many women already practice the same in the daily life, they devote little or no time to themselves. The need is for them to imbibe some daily self-care rituals, such as Nasya or oil pulling, self-massage like Abhyanga, meditation, yoga and reading. Besides, nature-oriented solutions like She Care Juice, Thyro Care Juice and Aloe Vera Gel must be incorporated in daily personal care regimen.
The campaign will also cover Ayurvedic Wisdom for Women where experts will help them in finding Ayurvedic solutions for their health problems. The Myth Busters series, aimed at debunking common myths regarding women’s health and self-care, promotes evidence-based approach. There will be Live Q and A sessions with Ayurvedic practitioners too. Even as the first phase of the campaign is already garnering great interest, Krishna’s Herbal & Ayurveda aims to help women-led social impact organisations by contributing a part of their sales, thus truly reaching out to the Queens of the world.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
